Desborough, Northamptonshire (PRWEB UK) 12 April 2013
Freya Active are part of the Freya brand, who offer fashionable and perfectly fitting lingerie, swimwear and sports bras. Recognising netball as the largest growing all-female participant sport in the UK, Freya Active has been working with England Netball since 2012.
This latest win follows a home victory for the England side, captained by Pamela Cookey and coached by Anna Mayes, against the Australian Diamonds in January.
In addition to official sponsorship duties, Freya Active have worked with England Netball to encourage more women to get back into sport, as well as promote the importance of wearing a correctly fitting sports bra.
Freya Active has revealed that, during the team’s trip to Jamaica, England Netball put Freya Active’s new performance wear to the test. The performance kit, which features a built-in Active sports bra, allows the wearer to work out twice as hard for twice as long due to Polygiene odour control technology. As a result, the England Netball team could train and stay fresh ahead of playing each match. The team members were also spotted wearing Active sports swimwear post match, during their team recovery sessions.
Ann-Marie Manley from Freya Active said, “We’re so pleased we were able to support England Netball in Jamaica and thrilled with their success! Out of the six matches played so far this year, the team have won them all, so we’re incredibly excited to see what the rest of the year holds. It’s so important we have the correct sports bra support when playing sport, and with the numbers of women playing and rejoining netball increasing significantly, we’re continuing to work with England Netball to ensure more women realise why they should wear a sports bra, whilst also raising awareness with the younger generation.”
Freya designs lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freya.com or email press(at)freya(dot)com.