Leia Lingerie Reveals Huge Increase in Popularity of Fuller Figure Swimwear

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Lingerie and swimwear retailer Leia has revealed that the popularity of fuller figure swimwear has increased dramatically, with the number of people visiting its site searching for plus size swimwear up by 231% year-on-year.

Leia Lingerie - Elomi Roxy bra

Leia’s website leialingerie.com allows women to buy lingerie online, buy swimwear online and buy sportswear online. Leia offers a number of swimwear brands, including Freya, Fantasie, Fauve and Huit. However it is Elomi - a brand that caters specifically with for the curvier customer – that has become a fast-growing favourite. Leia has revealed that some of its most popular items include Elomi Swim’s Isis full cup bikini top, which offers support up to a HH cup, as well as the classic bikini brief, which goes up to size 26.

In addition, consumers visiting Leia are also searching for swimwear designs that offer more coverage, with search volumes for tankinis up by 100% and beachwear by 38%, both year-on-year.

Leia has also revealed that sales of its large cup size swimwear have increased. Site searches are up by 313% on last year for swimwear brand Freya, suggesting a growing demand for swimwear available up to large cup sizes. The most popular large cup size swimwear styles include the Freya Fever tankini and swimsuit, both featuring a plunging neckline and flattering waist detail for a tailored look.

Nigel Addison from Leia lingerie said, “In the past there was a real gap in the market for plus size swimwear, with fuller figured women having little or no options. Having established itself as a fabulous lingerie brand for fuller figured women, Elomi launched Elomi Swim to provide the same supportive collections that are just as fashionable. We have received a fantastic reaction to Elomi swimwear and the traffic we are receiving is very promising. We’re very excited for the launch of the Autumn/Winter Elomi Swim collections and can’t wait to see consumer reaction to our Rara and Regetta styles, which have been introduced further to consumer demand for more prints and colour.”

About Leia
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. Sizes range from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. To find out more about Leia, visit http://www.leialingerie.com

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Holly Henstock
Leia Lingerie
01536 760 282 01536 760 282
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