Nationwide Vehicle Wraps Manufacturer, JMR Graphics, Responds to New Window Decal Rulings in Adirondack Village

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JMR Graphics, a nationwide vehicle wraps manufacturer, responds to the window decal codes impacting businesses in Saranac Lake, NY.

On April 12, nationwide vehicle wraps manufacturer JMR Graphics offers commentary on an article published by the Adirondack Daily Enterprise, which details two businesses being impacted by village advertising rulings.

According to the Adirondack Daily Enterprise, the Zoning Board of Appeals in the village of Saranac Lake, New York, has ruled that full size window decals are signs that violate the village sign code. This code that is now being enforced could have complications for dozens of businesses in the area.

The window decals at the two businesses, Tri-Lakes Center for Independent Living and Eye Care for the Adirondacks, could be considered “prohibited signs” under the village code. According to the article, the village code defines a sign as "any announcement, declaration, demonstration, display, illustration, insignia, or visually communicative or expressive device used to advertise or promote the interests of any person when the same is placed in view of the general public." It also defines ‘prohibited signs’ as “signs placed upon a structure in any manner so as to disfigure or conceal any window, door or fire escape.”

The article stated that the rulings will mean that the two business owners will have to apply for a permit in order to keep the window decals but that they will most likely get rejected. The business owners would then have to apply to the ZBA for a variance.
TJ Pannell, a representative from JMR Graphics, a nationwide vehicle wraps manufacturer, says the village is risking a huge loss by enforcing strict signage rules. “In this economy, business owners need to make sure that their individual company’s advertising strategies stand out and stick with the public to ensure financial stability,” he says. “By enforcing strict advertising codes, people could be disheartened from starting businesses in the surrounding areas.”

JMR Graphics is an award-winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Katherine Winkler
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