Acronym Names David Sprinkle Chief Analytics Officer

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New appointment exemplifies Acronym’s dedication to driving enterprise-wide search intelligence through digital analytics

Digital Intelligence is paramount to running a successful online enterprise

Acronym, a global leader in intent-based marketing solutions, announced the appointment of David Sprinkle as Chief Analytics Officer. David will lead the analytics team in maximizing ROI through digital web analytics. Acronym recently became one of only twelve Adobe-preferred partners providing Adobe clients with implementation, marketing intelligence, training, and technology to support enterprise-wide digital analytics.

“The Chief Analytics Officer focuses on enabling enterprise-wide digital web analytics by extracting business value to understand customer intent,” said Acronym President & COO Michael Bruh. “Intent-based intelligence is key to delivering more personalized customer experiences that drive incremental revenue for our clients.”

“In heading up various search teams throughout my years at Acronym, I discovered how much potential there is for analytics to inform not just search, but all aspects of marketing. Digital Intelligence is paramount to running a successful online enterprise,” Sprinkle said.

“What I love about Acronym is how we help companies evolve into truly intelligence-driven organizations—improving their measurement strategy, simplifying their development process, and empowering their digital marketing teams to move up the ladder from reporting, to analysis, to optimization.”

About Acronym
Founded in 1995 by Anton Konikoff, Acronym is a global leader in intent-based marketing solutions blending technology and human ingenuity to help enterprise brands leverage customer intelligence to maximize ROI. Acronym’s intent-based solutions – including paid search, SEO, social media and digital analytics – create personalized experiences driving better results, incremental revenue, and smarter marketing campaigns.

Acronym’s proprietary technology, Keyword Objects, is a first-of-its-kind search intelligence platform built to aggregate, organize and analyze keyword data for what it really is: a rich source of unparalleled customer intelligence.

Headquartered on the 65th floor of New York City’s landmark Empire State Building, Acronym also has offices in London and Singapore to support EMEA and APAC markets respectively. Acronym is an Advertising Age Top 10 Search Agency for the last seven years and a 2012 Forrester Wave Search Agency.

Acronym’s client base of Fortune 500 companies and leading enterprise brands includes SAP, Four Seasons Hotels & Resorts, Accenture, HSBC, Humana, Fairmont Hotels and Wharton Executive Education.

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Michael Bruh
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