OpenTag gets new UI and extended tag library

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Enterprise tag management system gains new tag support and new user interface

OpenTag, the enterprise tag management solution, is being enhanced with a new user interface and a number of extensions to its tag library. In addition, the product will receive an enhanced code formatting editor and multi call support.

Already deployed on more than 2,000 leading websites globally, OpenTag offers Enterprise businesses leading-edge tag management functionality as well as significant flexibility in offering managed and self-service options as well as a range of free and paid-for pricing options and open data standards.

The new enhancements include:

  •     Extended tag library – A range of new third party tags have now been included in the solution’s library, including Facebook tag, Adobe Site Catalyst, Clothes Horse, Peerius, Firefly and Sovendus.
  •     User interface – a new user interface will make it easier for marketers and technologists to deploy and manage tags on their sites.
  •     Code formatting editor – A new code formatting editor will make code easier to read and write with new formatting options.
  •     Multi call support – This new feature means that users can restart tags multiple times through a resend parameter, which will then send any updated parameters onto the page.

Graham Cooke, CEO of Qubit, the company behind OpenTag, said: “These new enhancements will cement OpenTag’s position at the forefront of enterprise tag management. The features will make it more intuitive and easier to use, letting marketers leverage the power of tag management even more effectively.

“We’re seeing a huge growth in the uptake of tag management across the market as site owners recognise the benefits of the technology. The increased flexibility and agility that tag management can bring are vital in today’s competitive online market.”

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For more information:
Patrick Herridge, Parys Communications
020 8875 7960
pherridge(at)parys(dot)com

About Qubit

Founded by four ex-Google product, engineering and marketing executives, Qubit is
developing a new breed of data-driven website optimisation products. They have a direct focus on enabling businesses to automatically improve and personalise the online experience.

Qubit pioneers Customer Analytics, a new type of analysis that targets the user - this approach offers a true interpretation of the entire customer journey and allows businesses to fully understand consumer’s purchasing behaviours. This, coupled with advanced data collection, machine learning and processing techniques help businesses rapidly optimise website conversions - a key factor in driving sales and increasing profitability.

Qubit values agility and actionability - they’re able to make immediate improvements to business' websites, as well as ensuring that their findings are directly linked to achieving prioritised business outcomes.

Qubit works with some of the UK’s largest ecommerce businesses and publishers to increase conversions, sales and profitability from their web operations.

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Charlotte Nicholds

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