As Shopper Marketing evolves, leveraging the powerful combination of data, retailer knowledge and creativity becomes critical.
Westport, CT (PRWEB) April 12, 2013
The Hub Magazine has just completed its annual survey of excellence in shopper marketing and CatapultRPM ranks as the number-one shopper-marketing agency. CatapultRPM is a part of Epsilon, the global leader in delivering direct-to-consumer connections that drive business performance.
“We’re extremely proud to receive this honor and ascend to the top spot, following very strong showings in past surveys,” says Paul Kramer, CEO of CatapultRPM. “We are fortunate to be working with clients who firmly believe in shopper marketing and are committed to partnering with us to take this discipline in exciting, new directions that ultimately best serve shoppers and brand marketers.”
"Shopper Marketing is evolving at a rapid pace, and we believe we will deliver even stronger results for our clients leveraging the power of data and database marketing through our relationship with Epsilon," added Joe Robinson, President of CatapultRPM.
CatapultRPM has consistently cracked the Hub’s top 10 list of shopper marketing agencies since the survey began six years ago, finishing second for the past three years. Among brand marketers, past winner Procter & Gamble again came out on top.
The Hub Magazine compiles The Hub Top 20 in collaboration with the University of Tennessee by asking brand marketers and agencies to evaluate each other in 13 areas critical to success in shopper marketing, a rapidly growing discipline dedicated to serving shoppers and marketing brands at retail.
Tim Manners, founder of The Hub Magazine, points out that the “agencies and brand marketers that made the Top 20 are there because they pursue shopper marketing as a brand-building strategy.”
“We are equally proud of the hard work, expertise and commitment of our own people, without whom we would not have been able to create the kind of ‘deep pool’ of shopper marketing know-how that resides across our organization,” Kramer adds.
Complete results of the Hub Top 20 will be published May 1st at http://hubmagazine.com.
CatapultRPM is the behavior-based marketing services agency that delivers accelerated business growth by connecting today’s “always on” shoppers to brands, and inspiring purchase whenever and however they choose to buy. The agency delivers true channel-agnostic solutions that are brand savvy, retailer smart, and digitally enabled.
Headquartered in Westport, CT, CatapultRPM leverages the expertise of more than 300 employees across 10 offices in major retailer geographies including Minneapolis, Bentonville, Chicago, Cincinnati, Nashville, Pleasanton, Los Angeles, Phoenix and Tampa. Clients include: Chiquita Brands LLC, ConAgra Foods, Crayola, Gerber, Hyundai Capital America, Kellogg’s, Kraft Beverages, Mars Chocolate US, Mars Food US, Mars Petcare US, Nice/Pak GrimeBoss, Nutro/Greenies, Met Life, Valspar, Wrigley and WWE. For more information, visit us at: http://www.catapultrpm.com
Epsilon is the global leader in delivering direct-to-customer connections that drive business performance. Epsilon's integrated solutions leverage the power of rich transactional and demographic marketing data, strategic insights, analytics, award-winning creative and robust digital and database marketing technologies to connect brands with consumers both online and offline, increasing engagement to generate measurable marketing outcomes. Founded in 1969, Epsilon works with over 2,000 global clients and employs nearly 4,800 associates in 60 offices worldwide. Epsilon is an Alliance Data company. For more information, visit http://www.epsilon.com, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.