SNAP Infusion® Partners with Spartan Race™ as the Official SUPERCANDY® of the 2013 Reebok Spartan Race Series

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SUPERCANDY® and Spartan Race partner to bring athletes the fuel they need to compete at the highest levels of the sport of obstacle racing.

On April 12, 2013, the world’s leading global obstacle race series, Reebok Spartan Race, is proud to announce that SNAP Infusion, the creators of SUPERCANDY, will be the official SUPERCANDY of the 2013 season. This partnership aims to unite both brands in their missions of providing athletes the tools they need to compete at the highest levels of the obstacle racing sport and most importantly, have some fun along the way.

“The Spartan Race brand is a natural fit for our functional and delicious SUPERCANDY and we are very excited to join forces with them in 2013,” said Eric Stoll, president, SNAP Infusion. “The Spartan athlete works hard to train for each race and we’re proud to be able to deliver new flavors in a functional snack that will enhance their performance. Spartans Race athletes should look for every advantage as they compete in this exciting and fast growing global sport.”

At the 2013 U.S. Reebok Spartan Race events, SNAP Infusion will set up aid stations on course providing SUPERCANDY to athletes to help get them through the race, and compete at their very best.

SUPERCANDY is a healthy snack available in five distinct flavors including: Mel, Gummy, Bean, Tart and Gum. Each type contains functional benefits that will help take every Spartan Athlete to their next level:

  •     Delivers an excellent source of B Vitamins, which naturally convert carbs into energy to gives that extra push late in the race
  •     Provides more antioxidants than a cup of fresh blueberries - antioxidants are a key component in muscle recovery
  •     Contains more electrolytes than the leading sports drinks to keep you hydrated and balanced in this summer’s heat
  •     Bursts with delicious flavors and fun to enhance any Spartan’s experience
  •     Offers a natural ingredient profile for today’s health conscious contenders

“We are excited to partner with Snap Infusion for the 2013 Reebok Spartan Race series. Snap Infusion is the world’s first SUPERCANDY and the first functional candy to support the sport of Obstacle Course Racing. Snap Infusion will provide a much-needed source of energy and electrolytes for our athletes to get to the finish line," said Joe DeSena, Spartan Race CEO and Founder.

SNAP Infusion will kick-off its partnership with Spartan Race at this weekend’s event at Citi-Field in Queens on Saturday, April 13, fueling participants with flavorful SUPERCANDY. For a full schedule of 2013 competitions or to sign-up to participate in a Reebok Spartan Race in your area, visit: http://www.spartanrace.com/spartan-obstacle-racing-events.php

For more information on SNAP Infusion SUPERCANDY visit: http://www.SnapInfusion.com, facebook.com/SnapInfusion or follow SNAP Infusion at twitter.com/SnapInfusion #SUPERCANDY.

About SNAP Infusion- We are SNAP Infusion, an active healthy lifestyle brand for generation next. We are the creators of the world’s first SUPERCANDY®, a quick and delicious snack made with natural ingredients and functional benefits. SUPERCANDY comes in five product types including Mel, Gummy, Bean, Tart, and Gum each containing B vitamins, antioxidants and electrolytes. Performance Never Tasted So Good®. , the original destination of flavor and function.

Reebok Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle racing series and the first of its kind to have global rankings. With 350,000 participants in 2012 and 60+ events planned for 2013, Reebok Spartan Race is making this one of the fastest growing sports in the world. Reebok Spartan Race is a timed event series featuring races at four escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions – with a half-million dollars in cash and prizes awarded in 2012 alone. While featuring competitive elite heats, Reebok Spartan Races are for athletes of all levels and abilities and are geared toward ripping people off their couches and into the outdoors.

You’ll Know at the Finish Line – A Spartan Guide to the Sport of Obstacle Racing, a new e-book from Spartan Race co-founders Joe De Sena and Andy Weinberg that inspires readers to find and unleash their inner warrior, is available for free on the company’s website.

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Scott Darrohn
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