The industry invests in online gaming to ensure future growth
London, United Kingdom (PRWEB) April 15, 2013
The Gambling & Betting Activities industry has grown and developed significantly over the past five years, despite adverse trading conditions created by the double-dip recession in the United Kingdom. With disposable incomes low and unemployment high, gambling activities might be expected to suffer, but in fact the industry has done well, thanks to the popularity of retail-based gaming machines and the uptake of remote gambling. IBISWorld estimates industry revenue to grow at a compound annual rate of 4.0% in the five years through 2012-13, and reach £81.1 billion. Revenue is expected to grow by 5.8% during 2012-13.
Industry players operate bookmakers, casinos, bingo halls, lotteries and remote gambling services. According to IBISWorld industry analyst Patrick Ross, “it is the ability of remote gambling to capture, and even create, a new type of gambler that represents the most notable industry development in recent years." Online gambling and smartphone apps are developing interest among younger and more casual gamblers. Major companies in the bookmaking segment have responded to the low-income conditions created by the recession by pushing gambling machines. These terminals offer low stakes, high odds gambling that appeals to consumers on even the tightest budgets. This has given the industry stable revenue streams and stable wage costs.
As the anticipated economic recovery begins to take effect, the Gambling & Betting Activities industry is poised for further growth. IBISWorld estimates that the industry's revenue will increase strongly over the next five years to 2017-18. Although disposable income is expected to recover slowly, it will stabilise companies' revenue as consumers feel more able to gamble.
Ross adds, “remote gambling will remain crucial for the industry over the next five years and is expected to erode the dominant market share held by traditional bookmakers." The planned December 2014 tax on remote gambling will be critical to providers' location decision, and is therefore integral to determining future revenue for the industry as a whole. Super-casinos are set to develop into leisure destinations, providing the genuine gambling experience that online participation has eroded.
IBISWorld estimates that the Gambling & Betting Activities industry has a high level of market share concentration, with the top four companies making up 83.5% of revenue. Major companies include William Hill, Ladbrokes, Gala Coral Group, The Rank Group and Camelot UK Lotteries.
For more information on the Gambling & Betting Activites industry, including latest industry trends, statistics, analysis and market share information, purchase the full report from IBISWorld, the nation’s largest publisher of industry research.
IBISWorld industry Report Key Topics
This industry includes companies that provide consumers with the opportunity to gamble online, through facilities, such as casinos, bingo halls, betting shops and video gaming terminals, and by administering lotteries.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalisation & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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