We can now track phone calls and app downloads as conversions. This is great for our clients that use phone calls as a primary source for leads and converting sales
Chicago, Illinois (PRWEB) April 16, 2013
Perfect Search Media, a leading Chicago internet marketing and web design agency, announces new Google Enhanced pay-per-click management services as a demonstration of their commitment to providing cutting edge online marketing services and technology.
The Chicago advertising agency applies their existing and proven pay-per-click strategy to enhanced campaigns while utilizing the advantages of the new campaign settings. The new settings allow the team to target an audience with more precision based on location and mobile device to increase sales and return on investment.
Perfect Search is quickly becoming a leader in mobile advertising by learning, testing and staying up-to-date on the latest technology and software. The search marketing team has dedicated time each week to learn about the newly released Enhanced campaigns to better serve their clients by increasing account efficiency.
Google created Enhanced PPC campaigns to adapt to mobile and tablet advertising trends. Enhanced campaigns allow advertisers to reach users in the moments that matter, no matter where they are or what device they are using by focusing on the context of the user. Enhanced PPC campaigns also help measure the value of multi-device advertising with new conversion types, like phone calls and app downloads.
The team is looking forward to seeing the positive impact that the new features have when combined with their proven search engine optimization strategies.
“I’m most excited about the new conversion types with Enhanced campaigns. We can now track phone calls and app downloads as conversions. This is great for our clients that use phone calls as a primary source for leads and converting sales. It also helps us to measure the full value of mobile,” says Casey Fisher, Senior Media Manager at Perfect Search.
Perfect Search applies a data-driven approach, developed through search engine marketing, to manage all online traffic sources through a variety of online marketing channels. Its strategy generates more targeted traffic, higher conversion rates, increased segmentation and greater return on advertising investment.
Visit Perfect Search for more information about their PPC, SEO, email marketing, web design, social media services and more.