Yo2mo, The Mobile Experience Agency Reaches One Year

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Yo2mo, formally known as Traverse Mobile Marketing, reaches their first year in business with opening an office in the UK, new technology and much more.

There is a huge gap between mobile consumer behavior and the knowledge of how companies choose to interact.

On March 27, 2012 Traverse Mobile Marketing opened its doors for business. After four partners joined forces internationally, the company launched globally and made the transition to Yo2mo. With one office opening in the United Kingdom, Yo2mo now employs several people worldwide. They also continue to expand their global headquarters in Traverse City, Michigan, and throughout the United States.

Yo2mo is setting the standard through its continuous creation and application of company mobile strategies. “There is a huge gap between mobile consumer behavior and the knowledge of how companies choose to interact,” says CEO, Shaun Quinn. “The world is going mobile and we want to be there to assist these companies in the transition.” In an age where PC use is diminishing, Yo2mo has successfully developed creative solutions to engage targeted consumers to brands and their products with interactive and attractive mobile marketing.

From “Mom and Pop” shops to large corporations, Yo2mo has successfully created a process to effectively implement mobile marketing strategies. This allows the organization to focus on their core business while Yo2mo experts provide solutions that increase customer engagement, such as calling a business, finding their location and buying their product or service. Some of the Yo2mo strategies include:

  •     Custom color QR codes with mobile couponing
  •     Mobile landing pages
  •     Custom application creation for iOS and Android
  •     Mobile Customer Relationship Management
  •     yo2mo Window—complex image recognition and Augmented Reality

In January 2013, Yo2mo accepted a private investment of $850,000 to fund their growth and emerging technology. Yo2mo will be introducing new technologies while expanding capabilities on others in this coming year. Yo2mo is always looking for ways to assist companies in the engagement with their customer, starting with Yo2mo Tap, which is NFC (Near Field Communication). NFC is contactless communication between devices such as smartphones. With NFC, businesses can increase customer engagement which leads to a higher take right in advertising.

Yo2mo offers an open culture where employees feel comfortable to share ideas and opinions. They believe in the loyalty of their team and each strives to challenge other teammates every day. When working with Yo2mo the experience will include friendly faces and a team of hardworking experts to assist every company in their mobile marketing success. With its rapid growth in both the US and UK, Yo2mo is on the radar as the “go to” support for mobile marketing. Marketing is not a “cookie cutter” application, especially in the mobile industry. Yo2mo strategies are financially beneficial and relevant to the consumer. To connect with the Yo2mo team contact their global headquarters in Traverse City, Michigan at 888-767-9809 or visit yo2mo.com.

About Yo2mo

Yo2mo is a Mobile Experience Agency that creates exciting consumer engagement using the latest in mobile and emerging technologies. Developers build mobile strategies based on the new mobile user and how they behave, shop, play and interact with their “smart” devices and the world around them. Yo2mo offers a full scope of services to that includes, but is not limited to: mobile CRM (buying behavior segmentation), mobile landing pages, iOS and Android app development, augmented reality, mobile app advertising and NFC campaigns. Yo2mo offers real-time analytics that allow clients to quantify the success of their marketing efforts. For more information on Yo2mo, please call US (888) 767-9809, UK 0800 66 96266 or visit yo2mo.com.

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Suzi Bicknell
yo2mo
231-715-6343
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