For small- and medium-sized businesses looking to expand their brand’s reach with an online presence, it’s important to use the best web address.
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Toronto, Ontario (PRWEB) April 14, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, has issued its comments on the record number of registered domain names and also why it's important for a business to secure and protect its brand by quickly registering its domain name.
According to Numero Uno Web Solutions, VeriSign announced that more than six million domain names were registered during the fourth quarter of 2012, bringing the total number of registered domain names to 252 million worldwide. However, roughly 21% of .com and .net web sites are just one-page sites and 15% are registered but don’t point to a working page. (Source: VeriSign, “The Domain Name Industry Brief,” April 2013; http://www.verisigninc.com/en_US/why-verisign/research-trends/domain-name-industry-brief/index.xhtml.)
“For small- and medium-sized businesses looking to expand their brand’s reach with an online presence, it’s important to use the best web address,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “It's also important to make sure you have that address point to a working and effective web site. After selecting a unique domain name that best describes the business, be sure to register the ‘.com’ extension. While there are hundreds of domain name suffixes, most online users still only consider ‘.com,’ so failing to secure that suffix means businesses are losing out to .com-centric web users.”
As Reuter notes, when it comes to ranking higher on search engines like Google and Yahoo!, it’s also important to have a web address that matches either online search queries or is industry specific. A domain name is a reflection of a brand and its story. A web address needs to capture the essence of what the brand does in just a few short words. Sites must also avoid the use of more than one dash, because search engine algorithms prevent low-quality “exact-match” domains and those with more than a single dash from showing highly in the search results, as they tend to point to sites that are considered spam.
While virtually all high-quality, top-level domain names ending in .com and .net have been registered, a large number of new generic top-level domains are expected to be released later this year, including extensions that consist of brand names (.mcdonalds), generic terms (.music), and geographic locations (.toronto). (Source: cbc.ca, “New domain name suffixes could lead to buying frenzy,” April 8, 2013; http://www.cbc.ca/news/technology/story/2013/04/07/bc-internet-top-level-domain-expansion.html.)
The addition of new domain name extensions will help some small- and medium-sized businesses increase the reach and authority of their brands. Identical domain names with different extensions that send potential customers to misleading sites can be frustrating; this is why it’s important to get not only the domain name, but also the appropriate extension.
As a team of online experts, Numero Uno Web Solutions has a proven track record of helping small- and medium-sized businesses with online branding and SEO and SEM strategies. To learn more about Numero Uno Web Solutions, visit the company’s web site at http://numerounoweb.com/sitescore/.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how they can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/, or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).