Central Islip, NY (PRWEB) April 15, 2013
On April 15, nationwide truck wraps manufacturer JMR Graphics offers commentary on an article published by Herald and News detailing a small business owner’s positive experience with an unconventional advertising strategy.
According to Herald and News, Main Street Jewelers owner Pat Bowlby wanted to stand out amongst the competitive market for independent jewelers. He tweaked his advertising by using a provoking ad that, although controversial, caught the public’s attention.
His business put up a billboard that, according to the article in the Herald and News, “had a picture of a woman holding up her ring finger, evoking images of raising her middle fine, with the phrase, ‘she’s tired of waiting.’”
The unconventional advertisement created quite a stir but people were now talking about Main Street Jewelers.
Representative TJ Pannell from truck wraps manufacturer JMR Graphics could not agree more with Bowlby’s tactics. “It’s a competitive market and Bowlby had to do something others may not dare to do, in order to stand out,” he says. “Today’s successful advertising revolves around a strategy that will make consumers correlate your brand or company with the uniqueness of your advertisement.”
He added: “You have to give them something they won’t forget which is exactly what Main Street Jewelers did.”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.