VBrick Appoints Shelly Heiden as CEO

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Cloud Software Veteran to Lead VBrick in Next Stage of Growth in Explosive Streaming Media Market

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VBrick is ideally positioned to be the outright leader in media management and distribution technologies. We have a solid pipeline of innovations coming, and are gearing up for growth and expansion.

VBrick Systems, Inc., a leading provider of media management and distribution solutions, today announced the appointment of Shelly Heiden as chief executive officer and member of the board of directors. Heiden comes to VBrick from SuccessFactors/SAP Cloud Solutions where she served as senior vice president, worldwide professional services. Prior to that, she served as executive vice president of global operations for Plateau Systems.

“VBrick is extremely fortunate to bring in someone as capable and respected as Shelly Heiden as CEO. I have had the great privilege of working with Shelly for more than a decade, and I can’t think of anyone better suited to lead VBrick in this exciting new period of expansion,” said Paul Sparta, chairman of the board of directors for VBrick. “Her dedication to customer satisfaction, product excellence, and service execution are second to none.”

VBrick has also relocated its headquarters to the Washington, DC metro area. The move comes as the company has established goals for aggressive business growth, while continuing to provide its successful streaming media services to Fortune 1000 companies, government agencies, and educational institutions.

In recent months, VBrick has added 25 new employees in Northern Virginia and has expanded its senior management team, inclusive of the appointment of Heiden. The company is seeking to rapidly accelerate its growth and chose the DC metro area for its proximity to top talent and to bring VBrick closer to the offices of some of the world’s most prominent organizations.

“This is an enormously exciting time for VBrick, and indeed the entire streaming media market,” said Shelly Heiden, chief executive officer, VBrick. “We have very supportive investors, who like me, believe VBrick is ideally positioned to be the outright leader in media management and distribution technologies. We have a solid pipeline of innovations coming, and are gearing up for growth and expansion. It’s going to be hard work, but great fun as well.”

The company’s new offices are located at 2121 Cooperative Way in Herndon, VA, in the heart of the Northern Virginia Dulles Technology Corridor. The company also maintains offices in Connecticut and an international presence in London, UK.

About VBrick Systems, Inc.
VBrick has over fifteen years of experience providing scalable solutions for the management and distribution of streaming media to global enterprises, governments, and educational institutions. VBrick provides unique solutions to capture, encode, manage, distribute and display media on any device from the cloud and across any network. Headquartered in Herndon, VA, VBrick is backed by Menlo Ventures, Morgan Stanley Ventures, Redshift Ventures, Adams Capital Management, Acme Nova Partners, and others. For more information, visit http://www.vbrick.com.
VBrick is a trademark of VBrick Systems, Inc., USA.

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