Makeup Solutions for Those Short on Time

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Cosmetics Cop Paula Begoun and the Paula’s Choice Research Team provide women with tips on how to look polished in just a few minutes.

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Ever wonder how some women manage to look pulled-together no matter how little time they have?

Ever wonder how some women manage to look pulled-together no matter how little time they have? What’s their secret for looking perfectly made up in under five minutes? Cosmetics Cop Paula Begoun and the Paula’s Choice Research Team have the answer with a makeup routine that only takes five minutes to accomplish.
The first step: Transfer go-to makeup items into a smaller makeup bag. Since only five products are necessary for an everyday look (even for the office), the other items would just get in the way and waste time.

The Essential Products
1.    Tinted moisturizer or foundation with sunscreen
2.    Pressed powder with sunscreen
3.    Lip & cheek stain
4.    Bronzer
5.    Mascara

Visit the Best Products section of Beautypedia Reviews at for our top picks in each category

The 5-Minute Makeup Routine
Before applying any makeup, especially in the morning, don’t forget basic skin care. No matter how big of a hurry a woman is in, she should always take a minute to wash her face with a gentle cleanser, prep skin with a soothing toner and apply a daytime moisturizer. Daily use of a state-of-the-art skin-care routine reduces the amount of time a makeup routine takes because clear, healthy, skin requires less makeup to look its best. Once skin is cleansed, toned, and moisturized, it’s time for makeup.

First, apply tinted moisturizer or foundation with sunscreen all over the face—including the eyelids. This reduces redness and protects the eye area from sun damage, too. The ideal product should include a mineral-based sunscreen of titanium dioxide or zinc oxide. Each is non-irritating and gentle enough for use around the eyes. A buildable coverage foundation like Revlon’s Nearly Naked Makeup SPF 20 ($9.99) is perfect for creating an even skin tone and covering problem areas without using concealer. Simply use foundation as a concealer, dotting more of it over any imperfections.

After blending foundation, dust a pressed powder with sunscreen all over the face—including the eyelids, in lieu of an all-over eyeshadow. For this step we suggest Neutrogena’s Healthy Skin Pressed Powder SPF 20 ($12.99), available in a wide range of shades.

Next, dust a sheer bronzing powder over the T-zone for added warmth. Try either Rimmel’s Natural Bronzer ($4.29) or Kat Von D’s Everlasting Bronzer ($25) in a shade one or two darker than your natural skin tone.

The bronzer can also be used over eyelids to create a neutral eye design. Follow with a few coats of Volumizing Mascara to emphasize the lashes, waking up the eyes. Try Hello Lashes! 5-in-1 Treatment Mascara ($24.00) by IT Cosmetics or Define-A-Lash Volume Waterproof Mascara ($7.49) by Maybelline—you won’t believe how well both of these work.

Complete the look with the lip color option of your choice. We like Soft Matte Lip Cream ($6) by NYX Cosmetics or Semi Matte Lipstick ($24) by NARS. Tip: choosing one that is one to two shades lighter or darker than the natural lip saves time because the color can be applied without the precision that is required for more vibrant colors.

That’s all there is to it. The biggest trick to doing one’s makeup in a hurry is having a strategy and key products ready to go. With this go-to makeup routine in mind, any woman can put her best face forward faster than ever before.

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Led by best-selling author and beauty expert Paula Begoun, the Paula’s Choice Research Team evaluates and reviews hundreds of skin-care and makeup products, in books such as Don’t Go to the Cosmetics Counter Without Me as well as online at CosmeticsCop.com. Combining cosmetics industry knowledge and expertise, Paula and her team have developed the Paula’s Choice line of state-of-the-art formulations based on reliable, published skin-care research. Products include skin-care, makeup, body and hair-care products, beauty tools, and accessories. All products are fragrance-free, cruelty free, and environmentally friendly.

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Tanya Wayne
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