Good creative is key when it comes to attracting users to your app ... often the creative that you think will perform best, does not. This is why testing multiple creatives is so important in this business.
Victoria, BC (PRWEB) April 16, 2013
Tap for Tap, the cross-promotion exchange and monetization network for iOS and Android developers has been active for over a year now, attracting around 8000 app developers to its platform by delivering on its promise to help developers “get users and make money” with Tap for Tap’s user acquisition and ad monetization offerings.
Today the Victoria BC company announces support for the use of multiple creatives on its ad platform. With this addition Tap for Tap is rolling out three versions of their house-generated creatives. One version is light, another is dark and a third version uses color matching technology to pick out contrasting tones found in a developer’s app icon to create an eye-catching multi-colored ad. These three types of banners can be tested against each other, as well as against any custom banners a developer chooses to upload.
Adding more than one creative for each ad type will allow developers to run different creatives head to head to see which ones are performing best in terms of click-through rate. This ability to optimize creatives based on their actual performance will allow developer to take a more active role in generating good results from the Tap for Tap platform.
Co-Founders, Todd Dunlop and Eric Dyck come from a performance marketing background where creative optimization often makes the difference between a successful marketing campaign and a costly flop. Dunlop founded the successful affiliate marketing company Neverblue, while Dyck headed up Neverblue’s internal performance marketing team. “Good creative is key when it comes to attracting users to engage with your app through an ad and often the creative that you think will work best, is not the one that does. This is why testing multiple creatives is so important in this business,” states Dyck.
The Co-Founders are eager for Tap for Tap developers to begin using multiple ads to promote their apps. Dyck says, “With a little experimentation, developers will begin to see what kind of colors, calls to action and design elements work best for promoting their app.” Dyck feels that these tools will help developers drive better results on the platform and improve their ability to get users and make money with Tap for Tap.
Tap for Tap
The Cross-Promotion and Monetization Network for Mobile Apps
Victoria, British Columbia, Canada
Eric(at)TapforTap(dot)com - Co-Founder and VP Marketing
250 580 7977