Hotelogix Enters Brazil, Partners with ViaMarket as its Reseller

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HMS Infotech P Ltd proudly announces an alliance with ViaMarket as their Channel Partner in Brazil for reselling Hotelogix to the local hospitality industry. Hotelogix is a cloud based Property Management System (PMS) and Online Distribution System, used by small and medium sized hospitality businesses in over 50 countries across the globe today.

ViaMarket has vast experience with the hospitality market in Brazil and is respected for developing marketing plans, advertising and managing and creating websites. Aditya Sanghi, CEO and Co-founder Hotelogix says, "Hotelogix is seeing increased adaption in the Brazilian market and wanted to develop its ecosystem there. With ViaMarket, we are excited to reach out to the small and mid-sized hospitality businesses in Brazil to help them efficiently manage their operations and increase their online market reach. Brazil is a popular destination, and is poised to host major events of global significance; World Cup and Olympic Games; the Brazilian hospitality industry needs to be technologically ready to grab this opportunity.”

The hospitality industry in Brazil is expanding at an extremely rapid pace especially with 2 of the world’s biggest sporting events taking place there in the next 3 years; the 2014 FIFA World Cup and the 2016 Olympic Games. According to ViaMarket, Brazil would see an investment of US $7.3 billion dollars in the development of new hotels in the next 2 years, thereby expanding their room inventory by 46,000 new rooms and creating 31,000 more jobs. This investment does not include investments planned for expansions in established hotels.

There are many small and medium hotels in Brazil, and they have a lot of unresolved needs. Most of these hotels waste a lot of time and money in performing redundant tasks, when all they require is a good PMS. ViaMarket found Hotelogix to provide the perfect solution for this segment of hotels. They believe Hotelogix will change the way in which hotel owners in Brazil would manage their businesses. According to ViaMarket’s CEO, Vinicius Dhom Carvalho, “We chose to partner with Hotelogix because it can provide solutions to the management of major problems in the hospitality business. They can provide an online booking system, manage distribution of room inventory in real time to customers, agents and corporations, manage GDS and unlimited POS and save dramatically in infra-structure. The ability to gather such powerful features in cloud base software is amazing.”

This alliance has a lot of potential, because according to Jones Lang LaSalle Hotels’ 2011 lodging hotels in Brazil survey, there are more than 8000 small and mid-sized hospitality businesses and most of them are using poor management systems. So Hotelogix and ViaMarket intend to ensure that provide effective PMS to the hospitality sector in Brazil.

Hotelogix is developed by HMS InfoTech Private Limited and is now being used in over 50 countries like USA, China, India, Thailand, Peru, Australia, Italy, Spain, Japan, France; etc. It has Channel Partners in the Philippines, Thailand, the Caribbean Islands, Mexico, USA, UK etc. and is backed by Accel Venture Partners. Hotelogix offers a 24x7 live support to its customers and is hosted on highly reliable and secured cloud services. To know more visit

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ViaMarket is a young and dynamic company in Brazil that provides business solutions that harmonize the highest technological strategy with marketing and advertising.

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