Canadian Couponing Company Steps in with Offer to Take Over for Bankrupt Entertainment Book

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SaveEveryday.com proposes solution to save jobs, merge brands

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Detroit families shouldn’t be punished for decisions out of their control. We want to reassure everyone – employees and management – that we are in this together.

In the wake of Entertainment Publications LLC’s filing for Chapter 7 bankruptcy, hundreds of workers for the Michigan-based company have been laid off.

The company, which was responsible for the extremely popular Entertainment Book, has been in business since 1962. The bankruptcy claim lies not at the feet of the brand and its employees, but rather the result of issues with MH Equity Investors, the hedge fund that owned Entertainment Publications.

SaveEveryday.com, a similar Vancouver-based company which focuses on mobile couponing as a fundraising tool with almost-identical vendor coverage, feels for the loyal employees of this iconic brand. Rather than add to the already-struggling economy in Detroit, SaveEveryday.com is putting forth a proposal which keeps the current workers employed and creates an opportunity for management to retain part ownership – ensuring something like this never happens again.

“I have nothing but respect for the Entertainment Book brand and its hard-working employees,” says Shafin Diamond, CEO of SaveEveryday.com. “As our brands are so closely aligned, it only makes sense that we pool our resources to save jobs, and continue to bring consumers the money-saving coupons and fundraising opportunities we know they need.”

Additionally, if their bid is successful, SaveEveryday.com is proposing a structure similar to that of Publix Supermarkets -- every employee owns a certain percentage of equity. “Detroit families shouldn’t be punished for decisions out of their control. We want to reassure everyone – employees and management – that we are in this together,” says Diamond.

For more information, please contact:

Beth Alexander, (647)668-6369 beth.alexander(at)saveeveryday(dot)com

SaveEveryday.com scours the country in search of only the most desired deals on purchases at restaurants, retailers, attractions, golf courses and more! Members enjoy 2-FOR-1 coupons and up to 50% off at over 250,000 locations across North America. The SaveEveryday.com (SED) Membership helps hard-working North Americans save money on the products and services they purchase every day while also serving as a much-needed fundraising vehicle for schools, local charities and other community organizations. SaveEveryday.com is taking the extreme out of couponing and making it fun and easy for everyone.

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Beth Alexander
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