Air Partner commercial jet charter and the Launch of the all-new Range Rover

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Through the use of commercial jets and private jet charter flight, Air Partner assisted in the launch of a new Land Rover. Car dealers were flown from around the world to Marrakech, Morocco.

branded commercial jet

Branded Charter Flight

The launch was a huge success in spite of local challenges and sets yet another benchmark in over a decade of successfully partnered events.

With a brand new Range Rover launching, Air Partner competed and won the aviation support contract alongside P&MM.

Land Rover’s launch of their new Range Rover was a 60-day project during which time 7,000 car dealers were flown from 53 different countries from around the world to Marrakech, Morocco to test drive the all-new Range Rover. The guests needed to be enveloped in the product and the branding, giving them the complete experience and a luxurious trip and chartered flights.

Air Partner and P&MM have been working together for over 10 years and have a strong relationship. They were able to ensure the seamless fulfilling and surpassing of Land Rover’s wishes for the launch.

The experience that was created involved the branding opportunities of the charter commercial jets being utilised to the highest standard. Imagine the encompassing experience that the car dealers received upon entering a charter commercial jet with branded:

  •     Menus
  •     Napkins
  •     Fuselage
  •     Seating
  •     Luggage and hotel tags
  •     Branded check-in services
  •     Private lounges

Air Partner were able to supply a dedicated team to the launch, providing Land Rover and P&MM with Air Partner personnel at all international departure points, on all flights and on location in Marrakech for the project. The team were available 24 hours a day, 7 days a week to ensure the highest level of treatment. Land Rover’s guests received Air Partner assistance with registration, hotel check-ins and a wide range of personal requests.

Commenting on the project, Land Rover Global Events, Divisional Director at P&MM, Elaine Pieris said, “Working in Marrakech on such a complex long-term project with high demands on second-to-none delivery was always going to be difficult. It was important that we were working in partnership with a dedicated professional team and Air Partner delivered on all aspects. The launch was a huge success in spite of local challenges and sets yet another benchmark in over a decade of successfully partnered events.”

So who is Air Partner?
Air Partner is a jet charter company offering services to industry, commerce, government and individuals. They have been trading for over 50 years and are a world leader and the only aviation company to hold a Royal Warrant. The three main divisions of Air Partner are the freight charter, commercial jet charter and private jet charters.

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Dan Betts
Focus Integrated Marketing Communication
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