Spafax Recognised by the Webbys for Content Creation Work for Air Canada’s 75th Anniversary

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Spafax selected as Official Honouree, Webby Awards Travel & Adventure category, Over 215,000 video views including 150,000+ on Vimeo and 60,000+ on YouTube

Being recognised by an award as prestigious as the Webbys is a great honour. It is proof positive of Spafax’s leading approach to provision of high quality content.

Global content agency Spafax has been selected as an Official Honouree in the 17th Annual Webby Awards, the leading international award honouring excellence on the Internet.

The Webby accolade is in the Travel & Adventure category, for a series of videos created to promote Air Canada’s rich heritage on its 75th anniversary. The video series was viewed over 215,000 times online.

Niall McBain, CEO Spafax, said:

“Being recognised by an award as prestigious as the Webbys is a great honour. It is proof positive of Spafax’s leading approach to provision of high quality content. It is particularly gratifying to be selected for our work for a brand that we have worked with closely for nearly two decades.”

Raymond Girard, President, Content Marketing, said:

“Our team knew it was important to shine a spotlight on the brand’s three core "pillars": heritage, innovation and people. It was crucial to demonstrate not only Air Canada's historical impact on aviation history, but to show Canadians how their own personal history is inextricably linked to the airline.”

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Editor’s notes

About Spafax

Spafax is one of the word’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Other clients include British Airways, Emirates, Etihad Airways, Fairmont Hotels & Resorts, Lufthansa, Mercedes-Benz, and many more. Spafax is a tenthavenue WPP company. http://www.spafax.com

Spafax facts and figures

  •     25 years negotiating with film and music studios
  •     25 years acquiring and commissioning content
  •     25 years working with the world’s leading brands
  •     #1 media group in the world: WPP
  •     2 million consumers per day

About the Webby Awards

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, The Webbys is presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member judging body that includes Executive Members comprised of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.

About tenthavenue

tenthavenue’s vision is to optimize performance wherever people engage with the world. tenthavenue’s mission is to be the leading global company to identify and build tailored audiences and outcomes across multiple channels and devices. http://www.tenthavenue.com

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Alex Valentine Mandel

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