Reviews have become increasingly important for consumers when deciding on a purchase.
(PRWEB UK) 16 April 2013
26% of consumers access customer reviews and consumer conversions on mobile devices for PC World and Curry’s, reports Econsultancy.
In data from Revoo’s retailer and brand clients, 25% of consumers receiving post purchase requests to provide a review or answer a question via email, responded via mobile. In September 2011, this was only 8% - showing a growth of 212% in 18 months.
Added to this, a much higher propensity to purchase is seen after consumer’s access reviews on mobile devices.
Ben Austin, Managing Director at SEO Positive, has responded to the data with interest:
“Reviews have become increasingly important for consumers when deciding on a purchase. By offering this on an easy to use mobile format as well, you offer a better overall mobile experience and increase chances of mobile sales which may be more impulsive than desktop purchases. With figures showing an increasing mobile response, it is essential to make your mobile platform as seamless as possible.”
SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and reputation management.