IncentOne Issues Special Report: The Seven Deadly Sins of Incentive Program Design and Management

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IncentOne, the leading provider of incentive solutions to the healthcare industry, has issued a Special Report that outlines the “Seven Deadly Sins” of incentive program execution - the critical areas that must be addressed to deliver effective and compliant health incentive programs.

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Incentives have great promise for driving cost savings, positive outcomes and loyalty. However, they must be implemented and managed with rigor and discipline. As interest in these types of programs increase, expert execution is critical.

IncentOne, the leading provider of incentive solutions to the healthcare industry, has issued a Special Report that outlines the “Seven Deadly Sins” of incentive program execution - the critical areas that must be addressed to deliver effective and compliant health incentive programs.

The use of consumer and provider incentives to drive behavior change is expected to grow significantly in the coming years. The Patient Protection and Affordable Care Act (PPACA) allows for increasing the allowed dollar values for incentives from 20 to 30 percent and, in the case of smoking cessation programs, 50 percent of annual premium. Moreover, according to Fidelity Investments and the National Business Group on Health’s most recent employer survey, employer spend on health incentives has doubled in the past four years from $260 per employee in 2009 to $521 in 2012.

With incentives programs’ increasingly pivotal role in reducing healthcare costs, optimization of design and discipline in execution are critical. In addition, Incentives are becoming highly personalized - with different incentive designs targeted to different population segments. As the health care industry increasingly focuses on patients as consumers, the framework for acceptability is changing too. Consumer expectations of health incentive programs are set not by healthcare, but by the other reward programs they see in their daily lives –credit card, hotel, airline and retail programs. They expect accuracy, real-time data and proper allocation of values in return for a change in behavior. Creating the foundational technology and operational assets to evolve the program design to respond to changing demands for results, regulatory developments, changes in health services and optimization opportunities will also be critical.

The Seven Deadly Sins provides insight into data management; business rules and scenarios; expected time horizons; multiple populations; the consumer experience; legal, regulatory and tax compliance; and program and technology evolution.

“Implementing, managing, and measuring health incentive programs, as well as ensuring that they comply with all legal parameters, will be paramount as both the use of incentives and their complexity expand,” said Michael Dermer, President and CEO of IncentOne. ”IncentOne has processed 36 million health incentive transactions and used this experience to create Seven Deadly Sins to help the healthcare community understand the technology and operational keys to accomplishing those goals.”

Incentives have great promise for driving cost savings, positive outcomes and loyalty. However, they must be implemented and managed with rigor and discipline. As interest in these types of programs increase, expert execution is critical.

To request a copy of this Special Report, visit IncentOne’s website at: http://tiny.cc/uqiavw.

About IncentOne
IncentOne delivers cost savings and health improvement by engaging healthcare consumers and providers through the use of incentives. IncentOne’s experience and expertise includes serving customers representing more than 50 million lives, processing more than 36 million health transactions and driving more than 20 million health milestones through 125 data partners. IncentOne’s Universal Remote™ technology enables customers to drive “any action for any value for any reward via any medium” and to align incentives not only to long-term savings but also to immediate and intermediate savings via its Trifecta™ methodology. IncentOne’s solutions are married with leading-edge strategies such as value-based benefit design, medical homes, accountable care organizations, telehealth, pay-for-performance and provider payment reform to deliver true engagement. IncentOne programs target consumers to improve utilization, increase prevention, avoid hospitalizations, reduce readmissions, choose lower cost providers, reduce health risks, increase medication adherence and steer benefit selection and providers to adopt e-prescribing and EMR technology, adhere to treatment protocols, and improve patient safety. For more information go to http://www.incentone.com. Follow us on Twitter @incentone.

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Patricia Bannon
IncentOne, Inc.
(201) 372-9250 308
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