Coastline Marketing Group Makes a Splash with the Rebranding of Oldtown Salinas

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Being the new company on the block isn't easy, but one startup in Salinas has already made a big impact.

Oldtown Salinas Logo

Oldtown Salinas Logo

Because Coastline Marketing Group is a local business in the heart of Oldtown Salinas, this was a very important and personal project.

Being the new company on the block isn't easy, but one start-up in Salinas has already made a big impact. Coastline Marketing Group made its debut in January 2013, and the company quickly secured one of its most important clients, the Oldtown Salinas Association. This business organization helps make Salinas a great community to live, work and start a business. Coastline helped make this mission a reality by designing and promoting the association's newly launched website and logo.

Through this landmark partnership, Coastline Marketing Group re-branded Oldtown's online presence with a new website that markets Salinas as a vibrant community and a premiere destination for art, culture and community events. User-friendly features add value to residents, visitors and member businesses, including locally owned boutiques, restaurants and shops that support the association.

Coastline also created a new logo for the Salinas Oldtown Marketplace, a town market and weekly event that features live music, craft vendors and fresh produce from local farmers. This particular part of the project drew on Coastline's substantial graphic design and marketing experience, which includes logo design, direct mail, print, search engine optimization and internet marketing services.

For team members, this was a landmark project that helped the company achieve its goal of making digital marketing a hometown commodity. Because Coastline Marketing Group is a local business in the heart of Oldtown Salinas, this was a very important and personal project. Many professionals at the firm live in Salinas and the surrounding area, so it was a chance for the team to promote the neighborhood in a unique and informed way.

Phil Fisk and Eddie Guajardo see their work with the Oldtown Salinas Association as the beginning of a long relationship with local businesses. By offering a full range of marketing capabilities to local customers, Coastline Marketing Group can offer options tailored to each client. Now, Monterey Bay business owners can reap the benefits of a full-service digital and traditional marketing firm with the friendly and personal service of a local company. Coastline's recent work with the Oldtown Salinas Association is the first in a series of marketing collaborations designed to help local businesses grow. For more information about Coastline Marketing Group and its services, contact Phil Fisk or Eddie Guajardo at 831-975-4524.

About Coastline Marketing Group

Coastline Marketing Group is a division of Salinas-based The Business Card Shoppe, a privately owned company that offers custom printed business cards locally and online. Coastline Marketing Group was established in 2013 and is the only local company offering a full range of in-house web development, search engine optimization and internet marketing services with a focus on serving local businesses in Salinas, Monterey Bay and surrounding areas. The company's services are available online, in person and at the Coastline Marketing Group office in Salinas.

Contact:
Phil Fisk
Eddie Guajardo
CoastlineMarketingGroup.com
426 Salinas Street
Salinas, California 93901
Ph: 831-975-4524

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