Mom Central Bloggers to Get a Sneak Peak at the New and Improved Adult Essentials Multi Vitamin Gummies

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From April 15th until the 22nd, Mom Central Canada bloggers will have a chance to join the Mom Testing Panel in previewing the new and improved Adult Essentials Multi Vitamin gummies before the new formula hits store shelves mid May.

New Adult Essentials Multi Vitamin

New Adult Essentials Multi Vitamin

Mom Central bloggers will be among the first to sample three new, all-natural flavours.

From April 15th until the 22nd, Mom Central Canada bloggers will have a chance to join the Mom Testing Panel in previewing the new and improved Adult Essentials Multi Vitamin gummies before the new formula hits store shelves mid May.

Mom Central bloggers will be among the first to sample three new, all-natural flavours. The new Blue Raspberry, Cherry and Pear flavoured adult gummy vitamins will now have matching fruit-inspired shapes and colours to match, following the IronKids product line, which is known for it’s fun shapes and colours.

"We're thrilled to be working with Adult Essentials again. Having worked with them back in 2011 for the original market launch, it's great to be a part of the new formula and packaging launch as well,” says Kathryn Easter, Managing Director of Mom Central Canada.

“Our Mom Testers will be the first to try the new product, and we're just as excited as they are. It's a product we love and truly believe in – we're very happy to be able to share it with our network!"

The decision to update the Adult Essentials formula is part of an ongoing commitment to develop innovative nutritional supplements that deliver uncompromised quality and health benefits. By formulating products based on modern science and innovative technology, Life Science Nutritionals is able to deliver the best multivitamin to Canadian consumers.

"The goal at Life Science Nutritionals is to constantly innovate and improve our products,” says Stuart Lowther, Founder and CEO of Life Science Nutritionals, the makers of Adult Essentials and IronKids gummy vitamins. “Part of this process is reevaluating and asking how we can make them better.”

“We decided we could improve on our Adult Essentials Multi Gummy Vitamins and worked with one of the world’s best and largest flavor companies to do so. The result was three great all-natural flavors: Blue Raspberry, Cherry and Pear.”

Customer surveys show that adults hate taking chalky or gross tasting vitamins as much as kids do, which explains why many Canadians ditch their daily vitamin after only a few weeks. That was the reason for the introduction of an adult version of their award-winning children’s line.

“We started hearing from customers over and over how much THEY loved taking the IronKids multivitamin," says Lowther, who knew he was onto something when the IronKids product line became an instant hit with parents. “We actually had parents writing to confess that they were sneaking their kids’ vitamins. Now the new flavors, colors and shapes have given us a superior product that tastes great.”

Apply for the Mom Central Canada Mom Testing Panel before April 22nd and join the celebration on Twitter Wednesday May 1st at 9pm EST/7pm MTN for the #AdultEssentials Twitter Party for another chance to win the new Adult Essentials Multi!

About Life Science Nutritionals

Founded in 2005 by health and nutrition expert, Stuart Lowther, Life Science Nutritionals specializes the manufacture of premium quality gummy vitamins for kids and adults, under the trade names IronKids and Adult Essentials.

Our focus is developing innovative vitamin formulations that make taking your daily vitamins fun (and tasty)! All of the IronKids and Adult Essentials Gummy Vitamins are guaranteed dairy, gluten and nut-free and contain no artificial sweeteners, flavours or colours.

About Mom Central Canada

Mom Central Canada specializes in helping brands connect with Canadian Moms. Through their proprietary research, Social Media Listening and ongoing trend reports, they’re keeping tabs on moms and helping clients develop strategies to reach this sought after target, both online and off.

The company boasts a network of over 500 Canadian mom bloggers, as well as a panel of 40,000 moms across the country. Mom Central works closely with many of Canada’s leading brands and agencies to help get moms talking about their products.

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Deborah Lowther
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