Movable Ink Appoints Industry Expert Matthew Potter as VP of UK and EMEA

Potter to Accelerate Adoption of Agile Email Marketing Technology in the Region.

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Matthew Potter, VP of UK and EMEA, Movable Ink

What attracted me to Movable Ink was its vision of the future of email marketing, its cutting-edge technology, and the traction it’s seeing with brands of global scale.

New York, NY (PRWEB) April 22, 2013

Movable Ink, the leading provider of Agile Email Marketing technology, today announced that industry expert Matthew Potter has joined the company as its Vice President of UK and EMEA. Based in London, Potter is charged with leading Movable Ink’s growth in the region through strategic sales, partnership, and customer success initiatives.

Potter brings deep industry experience and expertise to his new role. Prior to joining Movable Ink, he had spent 10 years at Experian Marketing Services and was one of the founding members of Experian CheetahMail in the UK. Potter’s progressive experience at Experian included senior leadership roles in client services, product marketing, and strategy.

“I believe that the world of marketing is changing, and that email marketing in particular is ripe for innovation,” said Potter. “What attracted me to Movable Ink was its vision of the future of email marketing, its cutting-edge technology, and the traction it’s seeing with brands of global scale.”

Movable Ink has seen increased overseas demand for its platform in recent months, and has signed agreements to power Agile Email Marketing campaigns for leading UK and EMEA-based organizations, including Barclays, Emirates, Lastminute.com, Playfish, and others.

“We are thrilled to have an executive of Matt’s caliber join the team to lead our continued growth in the UK and EMEA,” said Vivek Sharma, co-founder and CEO, Movable Ink. “Matt will be instrumental in educating the market on how Movable Ink can help organizations conduct email marketing more efficiently and effectively through the use of agile communications that adapt to the recipient in real-time.”

About Movable Ink

Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel's inception, email has been frozen in time at the moment when a marketer hits the "Send" button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each individual recipient's current time, location, device, social context, and even the weather. Innovative brands, such as American Eagle Outfitters, Seamless, Finish Line, and Lilly Pulitzer use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and backed by Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit http://www.movableink.com and http://www.pinterest.com/movableink.


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