Successfully Market for Mother's Day with Bath and Body Product Labels

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Lightning Labels' print industry experts release advice on how bath and body product labels can spruce up items for Mother's Day.

customize bath and body product labels for Mother's Day marketing

Successfully market for Mother's Day with custom bath and body product labels.

"High-quality, well-designed labels for bath and body care are a central part of a successful marketing campaign," said AnneMarie Campbell, Business Development Manager at Lightning Labels.

Lightning Labels, custom label and sticker printing leader, is encouraging bath and body care manufacturers to prepare for Mother's Day with custom labels to reach consumers looking to celebrate - and pamper - their moms.

Spring has officially sprung, and with Easter in the rearview mirror, consumer brands should be revving their engines for the next big marketing opportunity: Mother's Day. Every year, U.S. consumers spend $18.8 billion on the holiday, according to FreeShipping.com. Make sure to get a piece of the Mother's Day pie by embellishing products with bath and body product labels.

Because bath and body care products tend to attract a primarily female audience, manufacturers can't afford to ignore the holiday's sales potential. While Valentine's Day may be reserved for candy and jewelry, Mother's Day gifts vary immensely among audience groups. In fact, shoppers who may not normally fit into a business' target consumer audience groups may be among the most valuable customers this season. Whether it's a Dad trying to pick out the perfect gift for his wife, a teenager on a tight budget or an adult looking for the perfect way to treat Mom, bath and body care products are sure to meet their needs if packaged and labeled correctly.

In fact, AskMen, an online magazine, ranked home spa treatment products among its top 10 Mother's Day gifts. In addition, a survey from PriceGrabber conducted last year determined 62 percent of consumers planned to spend less than $100 on Mom's gift, which places bath and body products in the ideal price range for a majority of shoppers.

"High-quality, well-designed labels for bath and body care are a central part of a successful marketing campaign," said AnneMarie Campbell, Business Development Manager at Lightning Labels. "As brands prepare their advertising strategy to reach consumers looking for the perfect gift for Mom, Grandma, aunts and other important mothers in their lives, marketers shouldn't forget to include product packaging that celebrates Mother's Day. Lightning Labels offers manufacturers the opportunity to revamp their products with attractive stickers and labels that command attention in stores and online."

Two More Reasons to Jazz up Products for Mother's Day With Labels for Bath and Body Care
Still not sure new labels are in order for bath and body products this season? Here are two more reasons why custom stickers and labels are a wise business choice:

1. Boost Reach, Not Debt with Custom Stickers and Labels
In addition to being a successful marketing tactic, custom labels are a smart investment for manufacturers looking to revamp their brand and product image without spending a fortune. Digital labels for bath and body care allow manufacturers to choose from an incredible variety of colors to create the perfect packaging design for their products.

Labels can also feature images, illustrations and practically any other visual aspects to embellish items. Here's the cherry on top: Unlike outdated label production methods, digital printing takes minutes and is extremely affordable. Companies don't have to buy an infinite supply to make their investment worthwhile - Lightning Labels offers great prices no matter the size order. This allows manufacturers to design multiple versions of product labels and test packaging before ordering a mass supply.

2. High-Quality Bath and Body Label Printing at Lightning Speed
As May is quickly approaching, manufacturers need speedy bath and body label printing. Lightning Labels guarantees a fast turnaround time to ensure products are on the market in time for Mother's Day shopping.

With that in mind, don't put off creating new Mother's Day designs! Getting newly embellished bath and body product labels on the market soon with ensure manufacturers don't miss out on sales potential among early shoppers.

Lightning Labels is currently offering special savings off sustainable solutions for custom labels and stickers. Take 10% off eco-friendly labels using code EARTH10 at checkout through April 22, 2013. Lightning Labels' environmentally friendly materials include EarthFirst PLA, a durable, waterproof and oil proof material made from corn instead of petroleum; BioStone, a fully biodegradable and highly durable material made from stone; and Recycled Kraft and Recycled Vellum, made from 100% post-consumer waste into a strong material suitable for machine applications. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the US & Canada. This offer cannot be combined with any other offers or promotion.

About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Facebook, Twitter (@LightningLabels), and Google+.

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