Rudi’s Organic Bakery Partners with Kiva in ‘Seed. Sprout. Grow.’ to Fund 25 Global Entrepreneurs with $25,000 in Microloans in 25 Days

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In the spirit of ‘seeding funds,’ Rudi’s Organic introduces its new Super Seeded and Sprouted breads with a boost of nutrition for families.

"Recognizing that Rudi’s started as a local bakery more than 35 years ago, we decided to partner with Kiva to help fellow entrepreneurs across the globe achieve their goal of building a business with like-minded values,” said Doug Radi, SVP at Rudi's.

Rudi’s Organic Bakery® is embracing its entrepreneurial heritage and commitment to living the good life by partnering with Kiva, a nonprofit organization with a mission to connect people across the globe by lending to small businesses to alleviate poverty. Now through May 20, 2013, fans can log on to the Rudi’s Organic ‘Seed. Sprout. Grow.’ Facebook application to view and share inspiring stories from entrepreneurs.

The goal is to loan $25,000 to 25 entrepreneurs in 25 days, while encouraging fans to check the heart-shaped ‘giving meter’ within the application to see weekly updates on the progress toward this goal. To further the company’s commitment, Rudi’s Organic plans to donate the $25,000 back to Kiva once borrowers have repaid the ‘Seed. Sprout. Grow.’ loans.

“Recognizing that Rudi’s Organic started as a humble local bakery more than 35 years ago, we decided to partner with Kiva to help fellow entrepreneurs in the U.S. and across the globe achieve their goal of building a business with like-minded values,” said Doug Radi, senior vice president of marketing and sales for Rudi’s Organic. “When we saw that Kiva had a successful and inspiring history of growing small businesses, we knew they would be the right partner in helping others to achieve their business goals and ultimately improve their community.”

Users can select their favorite story from those posted each week and ‘share’ it on Facebook, Twitter or Pinterest to loan $1 on Rudi’s Organic’s behalf. It’s simple; one ‘share’ equals a $1 loan. There is no limit to how many times a fan can share a story, and fans are encouraged to ‘like’ the Rudi’s Organic Facebook page to download a $1 off coupon good for any Rudi’s Organic product.

“At Kiva, we always try to seek partners with closely aligned goals, and this year we’re thankful that Rudi’s Organic has become one of them,” said Jason Riggs, communications director at Kiva. “This new partnership will allow for entrepreneurs around the globe to grow their businesses successfully, and create better lives for themselves and for their families.”

Through ‘Seed. Sprout. Grow.’, five entrepreneurs who are in need of a microloan to grow their business will be featured each week for five weeks, providing fans the opportunity to learn more about each of their unique stories and explore the entrepreneurial community on

Rudi’s Organic knows its fans are passionate about giving to causes they care about. If fans are interested in continuing to support borrowers on, they can join Team Rudi’s Organic to seed additional loans of $25 or more to the borrowers of their choice. Lending through Team Rudi’s Organic will allow for the company to track total fan loans over time, providing fans the opportunity to connect and track the progress of entrepreneurs. To see the power of Kiva loans in action, fans can find out more via YouTube.

The partnership between Rudi’s Organic and Kiva is serendipitous to the launch of the new Rudi’s Organic line of Super Seeded and Sprouted Breads. Rudi’s Organic Super Seeded and Sprouted Breads are packed with healthy seeds and grains for greater nutrition and yumminess. Specifically, Rudi’s Organic Super Seeded Breads are USDA Certified Organic and are jam-packed with 4g of protein, plus 15–17g of whole grains and 2g of fiber with omega 3s. Rudi’s Organic Sprouted Breads are made with 85 percent organic ingredients and offer 17–19g of whole grains, 3g fiber and 5g of protein all sandwiched into only 120 calories per slice.

For more information on ‘Seed. Sprout. Grow.’ and Rudi’s Organic products, including Sandwich Breads, Tortillas, Wraps, Buns, Rolls, Sandwich Flatz, Bagel Flatz, Bagels and English Muffins, visit

About Rudi’s Organic Bakery, Inc.
Rudi’s Organic Bakery, Inc., has been passionate about baking better breads for families for more than 30 years. Founded and headquartered in Boulder, Colo., Rudi’s Organic Bakery is the only nationally available brand offering a full line of nutritious and delicious, certified organic breads and baked goods. Rudi’s Organic is committed to baking breads using only the best organic ingredients and no artificial additives, preservatives and GMOs. In 2010, Rudi’s Organic leveraged this heritage to create Rudi’s Gluten-Free Bakery, a line of gluten-free breads and baked goods made with wholesome, all-natural ingredients so that each bite tastes like the real thing. Rudi’s Organic and Rudi’s Gluten-Free products are available nationally at natural foods stores and select mainstream supermarkets. For more information, visit

About Kiva
Kiva is a non-profit organization working to alleviate poverty by connecting people around the world through microlending. With as little as a $25 loan, anyone can help a borrower create new opportunities for themselves and their family. Together with more than 900,000 Kiva lenders and a worldwide network of 150 microfinance institutions, Kiva has created economic opportunity for more than one million borrowers. Since its inception in 2005, Kiva lenders have funded more than $400 million in loans with a 98.9% repayment rate. Kiva is headquartered in San Francisco, CA. For more information, please visit:


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