We're trying to create a website where people looking for Medicare information can get all their questions answered at one time. The solid foundation really enhances the user experience.
Chico, CA (PRWEB) April 17, 2013
Medicare Supplement Shop is pleased to announce the launch of its redesigned website. Using Wordpress as a base, Medicare Supplement Shop's new design features improved navigation, mobile browser accessibility, and a fantastic user experience.
Medicare Supplement Shop is the leading health insurance broker for people age 65 and over. Consumers can compare Medicare plans from all major carriers in their area, including Medicare Supplement, Advantage, and Prescription Drug options. The Medicare Supplement Shop website allows users to see the differences between the plan providers, and apply for insurance in minutes. The newly launched website has streamlined its core structure to improve user experience across the board, and allow Medicare Supplement Shop to continue to provide excellent customer service.
The website has been redesigned with a new color scheme and improved layout, which brings the most important information to the front and center of the page. The new visual theme and font size makes content easier to read, while seamlessly integrating it into the rest of the design for a streamlined, professional look. The layout also puts a greater emphasis on customer stories and testimonials on the homepage, reflecting Medicare Supplement Shop's commitment to the people behind the plans.
For the first time ever, Medicare Supplement Shop's website can be accessed through mobile browsers on smartphones and tablets. An October 2012 survery from The Pew Internet and American Life Project reported that 27% of Americans ages 50-64 own a tablet computer, as do 13% of those 65 and over; furthermore, mobile internet use on cell phones among people age 65+ has increased 9% in the past five years. Mobile browsers are becoming a standard, and a well-designed mobile site is vital for doing business with an increasingly tech-savvy consumer base. With this in mind, Medicare Supplement Shop's new mobile version is a clean port of the desktop browser design, sized to fit onto a standard mobile browser but retaining all necessary information and visual consistency.
The newly designed navigation system features simple drop-down menus on the homepage, giving users a clear idea of where they can go for the information they need. The contact information for Medicare Supplement Shop is also prominently featured on the main page. Below the fold, a redesigned news bulletin feature gives recent Medicare news, and integrates Medicare Supplement Shop's recent activity on Twitter. “We're trying to create a website where people looking for Medicare information can get all their questions answered at one time. The solid foundation really enhances the user experience,” says Cris Brines, President of Medicare Supplement Shop. For more information, please see http://www.medicaresupplementshop.com.