Digital Throttle 'Floats' New Boating Online Advertising Network

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Auto & Powersports Ad Network Extends Vehicle Focus to Include Boating Websites

The Digital Throttle vertical ad network today launched a new division to reach boating enthusiasts. This new audience compliments the network’s core focus on reaching automotive enthusiasts, motorsports racers and powersports riders through focused online advertising.

Launched in early 2010, Digital Throttle has established itself as the leading vertical advertising network to reach vehicle enthusiasts, whether they drive, ride, or race. Advertisers of all sizes have used the network to easily reach multiple niche sites through one common system.

According to multiple sources, the North American boating industry is experiencing an economic recovery and represents a significant advertising opportunity:

  • The US boating industry generates about $30 billion in annual revenue (Wall Street Journal, 1-13-13)
  • There are 12.4 million registered boats in operation in the United States (United States Coast Guard, 2011)
  • 83 million Americans participated in boating in 2011 (http://www.growboating.org)

Joining Digital Throttle as President of the Marine Group is Vicki Newton, a lifelong boating enthusiast, former competitive water skier at San Diego State University, PWC endurance racer and licensed USCG captain.

The bulk of Newton’s advertising career was at Powerboat Magazine where she spent 14 years and ultimately became the publisher. During her tenure at the magazine she was also a member of the test team, testing more than 500 boats and appearing on 50+ magazine covers.

Commenting on her new role, Newton said, “The media landscape has changed dramatically since I started in this industry. Focused websites really are the most efficient method to advertise new and pre-owned boats, marine services and aftermarket parts. There are so many great boating websites and I look forward to connecting them with advertisers of all sizes.”

One of the first boating websites to join Digital Throttle is PowerboatNation.com, a popular powerboating forum, industry news, and lifestyle website. PowerboatNation.com has not previously presented advertising before, but felt Digital Throttle provided the best mix of relevant advertising that maintained industry relationships.

Commenting on adding the new boating audience, Bryan Robb, President and founder of Digital Throttle added, “We see a common thread with owners of boats and other vehicle enthusiasts. Operating a boat is a lifestyle and one that advertisers of all industries will appreciate. We also see a natural overlap with our automotive clients and especially with our Powersports advertisers who sell gear, boats and personal watercraft.”

About Digital Throttle
Founded in early 2010, Digital Throttle (http://www.digitalthrottle.com) is a vertical ad network, providing online advertising across an independent network of automotive, motorsports and motorcycle sites. The network includes over 225 sites reaching in excess of 20 million unique visitors each month.

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Bryan Robb

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