The Strategery Group Announces “Big Changes” in Hollywood

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The Strategery Group Announces “Big Changes” in Hollywood: A New Vision, New Talent and a Rockin’ Party at DMW LA Games Conference.

The Strategery Group (TSG) is announcing a new partner, new advisors and the opening of a Seattle office. Additionally, TSG is presenting Canopy’s groundbreaking Sensus™ as the Sponsor of the DMW LA Games Conference (LAGC) official reception Thursday, April 18th at 5:30 PM at the Hollywood Roosevelt Hotel in the Gable Lombard Penthouse suite. TSG is proud to be supporting the conference, while taking the opportunity to re-introduce the company to its many valued friends and partners.

“The Strategery Group was initially announced at an after-hours party at the Austin Games Conference in 2006,” said Jay Moore, Founder and Head of Special Ops. “Nearly seven years have refined the original vision I had for a services organization. TSG is expanding to provide our clients with world-class business and technical services. To do this, we have added a new partner, Charles Balas, as well as some key advisors, including Melissa Brown of Insight for Hire Inc and George Dolbier from Smooth Curves LLC.”

Charles Balas is joining TSG to head up business development & marketing and contribute to clients with his domain expertise in branding and product management. Charles is also heading up TSG’s new Seattle office. He is a 15-year veteran of the game industry, with a background that includes working for Lithtech, Odwalla and Sierra Online and on such AAA titles as Half-Life, Unreal and Dream Day Wedding.

“I am thrilled to be joining the team at TSG. I’ve known Jay since I began in the industry and respect his approach to business” said Charles Balas, TSG’s new Love Commander. “We both believe that every relationship must be a win for all parties in a deal. Profitable for developers, publishers and distributors; while games should delight and entertain the players.”

The Strategery Group invites all LAGC attendees to the Roosevelt Hotel’s penthouse suite on Thursday, April 18, 2013 at 5:30 PM for the Attendee Reception. Canopy and TSG are then hosting an after-party open house for press, industry VIPs, and mobile publishers and developers that runs throughout the evening and into the wee hours.

ABOUT: The Strategery Group, founded in Eugene, OR with offices in Oregon and Seattle, is quickly becoming the gold standard of consultancies in the entertainment and media sector. Peopled with top-tier minds from the games industry, TSG is positioned to be the industry’s leading consulting firm by building an ecosystem of success for clients by offering strategic planning, business development, marketing, and game development / design services.

Canopy, based in Minneapolis, is an innovative technology firm founded in 2008 that listens to and anticipates mobile market needs. Canopy will launch Sensus™, the world's first app-enhancing, touch-sensitive mobile case in late summer 2013.

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