AARP and StartUp Health Announce 50-Plus Innovation Curriculum and Industry Insight Reports

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Initiative designed to educate and inspire entrepreneurs developing health and wellness tech solutions for the 50+ population

innovation, health2.0, digital health, startups, job creation, healthcare, health tech

StartUp Health Academy

Together, we will help focus a generation of innovators to think
about developing solutions that will improve health and wellness for the 50+ community.

AARP and StartUp Health, a long-term academy and network for digital health and wellness entrepreneurs, are developing a customized curriculum designed to educate and inspire health tech entrepreneurs to deliver technologies that will address the needs of the aging community.

AARP will sponsor the development of educational resources for entrepreneurs within StartUp Health Academy, as well as a series of industry research leveraging StartUp Health Insights about early stage innovation focused on digital health solutions for the 50+ market. The sponsorship is part of AARP’s Innovation@50+™ initiative, which aims to spark entrepreneurial activity across public and private sectors.

The Innovation@50+(TM) initiative seeks to spark the innovation and entrepreneurship community by promoting an ethos of unifying principles, such as “design for all.” This thinking will be woven into the StartUp Health Academy curriculum via Masterclass Workshops and Expert Office Hours, led by AARP experts and StartUp Health for the entrepreneurs. Additionally, AARP will sponsor StartUp Health’s quarterly industry research reports and make available to innovators trend data and intelligence highlighting health tech solutions for the aging economy.

Jody Holtzman, Senior Vice President of Thought Leadership of AARP, said, “We are thrilled to be able to work with StartUp Health to develop a world-class curriculum to educate and inspire more health tech entrepreneurs to focus on innovation for the aging population. Together, we will help focus a generation of innovators to think about developing solutions that will improve health and wellness for the 50+ community. Today, tens of millions of people in their 50s, 60s, 70s and 80s are leading longer, healthier, more productive lives. They’re beginning to wake up to this new longevity—and what it means in their lives.”

Unity Stoakes, President and Co-founder of StartUp Health, said, “We are honored to work with AARP to provide education and research to entrepreneurs who are hard at work rethinking and reinventing healthcare for the aging population. Through this initiative, we will help inspire the best talent of our time to focus on new ideas that will help this market."

About AARP Innovation@50+(TM) The AARP Innovation@50+(TM) initiative aims to spark entrepreneurial activity across public and private sectors. Anchored by the AARP social mission – to enhance the quality of life for all as we age – the initiative enlists the expertise of visionary thinkers, entrepreneurs, the investment community, industry and not-for-profits to spur innovation to meet the needs and wants of people over 50. Visit the AARP Innovation@50+(TM) initiative web site for additional details.

About StartUp Health
Startup Health, a long-term academy and network for digital health entrepreneurs, represents a new model for helping innovation succeed in the health sector. StartUp Health is on a mission to help 1,000 Healthcare Transformers build growth businesses over the next decade through StartUp Health Academy, The StartUp Health Network and The StartUp Health Innovation Fund. StartUp Health was founded by health tech entrepreneurs Steven Krein and Unity Stoakes and is chaired by former TimeWarner CEO, Jerry Levin. The organization’s investors include leading health, technology and business minds: Mark Cuban, Esther Dyson, Roger Ehrenberg, Brad Feld, Jason Finger, Richard Forman, Linda Holliday, Howard Krein, MD, PhD, Jon Miller, Jeff Stewart and Artists & Instigators. Learn more and apply at startuphealth.com or follow @startuphealth.

Media Contacts:
Hillary John
hjohn(at)aarp(dot)org
202-434-2560/Twitter: @AARPMedia

Unity Stoakes
unity(at)startuphealth(dot)com
646-416-4121/Twitter: @startuphealth

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