QUEsocial and CMP.LY resolve the growing issue of a company’s overall need to minimize social risk while still empowering individual employees to use social media as a powerful and effective business tool.
Chicago, IL (PRWEB) April 16, 2013
QUEsocial today announced a partnership with CMP.LY to offer customers the option of incorporating CMP.LY’s compliance and disclosure solutions into QUESocial’s social employee enablement platform, enabling companies to ensure individual employees who use social media in their work apply relevant best practices and easily comply with company and regulatory policies.
“Compliance and disclosure are key issues that companies face when employees tap into social media for business,” said Patrick Rooney, CEO of QUEsocial. “The unique partnership between QUEsocial and CMP.LY resolves the growing issue of a company’s overall need to minimize social risk while still empowering individual employees to use social media as a powerful and effective business tool.”
In addition to outcome-based gamification, e-learning and integrated analytics that track business outcomes, the QUEsocial platform delivers content to employees via email or SMS for one-touch social sharing. With CMP.LY, customers will now have the option to include in sharable brand content a disclosure tag that identifies the employee’s relationship with the company.
“Social media users are obligated to disclose information—even when limited to 140 characters—and if recent guidance from the FTC, SEC and others is any indication, this is an area where regulators are going to devote increasing attention as more companies launch multi-platform initiatives,” said Tom Chernaik, CEO of CMP.LY. “By incorporating CMP.LY’s disclosure solutions into the QUEsocial platform, companies can now more easily embrace employee social media initiatives without sacrificing risk management.”
Prior to engaging in social communications via the QUEsocial platform, employees are now required to review their company’s social media policy, they accept specified requirements and complete defined e-learning. To ensure that employees remain within organizational and regulatory compliance, QUEsocial customers will now have access to CMP.LY’s monitoring capabilities. In addition, they will have access to a variety of value-add QUEsocial services that include social business audits, social business strategy, content curation and custom training.
QUEsocial is a Chicago-based technology company dedicated to making it easy for companies to focus and channel their efforts to achieve tangible business results. The QUEsocial technology platform is a flexible SaaS platform that combines content delivery, gamification, e-learning and analytics to enable employees to convert social media activity into measurable business outcomes. For more information, please visit http://www.quesocial.com. For more media inquiries please contact Patrick Rooney at 773-315-5511.
CMP.LY offers the only purpose-built social media disclosure solution. For more than three years, CMP.LY has worked with leading brands and agencies to address disclosure challenges and demonstrate best practices. For more information about CMP.LY solutions, and to stay abreast of industry updates, please visit http://www.cmp.ly. For media inquiries, please contact Sara Hogan at 212-717-1414.