we saw an increase in potential customers coming through the door as a result of our ads
(PRWEB UK) 18 April 2013
Amscreen, Europe's leading digital media network owner, has been working with one of the UK's leading car dealerships, Glyn Hopkin, to run offers and promotions on the network to promote their extensive Fiat range.
As one of the UK's leading multi-franchise dealer groups, Glyn Hopkin has over 25 dealerships across the London and The South East and has used the Amscreen network and GEO+ software to automate location specific messaging in vicinity to its dealerships. Amscreen’s screens reach an audience of over 30 million adults every week and with the presence in forecourts have become a favoured platform for motoring related brands.
Fraser Cohen, Managing Director at Glyn Hopkin said: “For us, advertising on the Amscreen forecourt network is ideal. Previously, we have focused our attentions on press and our website. However, with Amscreen, we know that 100% of those seeing our adverts are motorists and considering they have car keys in hand, there isn’t a better time to talk to them. The screen network also provides ultimate flexibility - if we have a special offer or promotion running, we can drive awareness around it using Amscreen and, what's more, we can do so in a matter of minutes.
Cohen continued, "On this particular occasion, we ran a month-long competition in over 120 forecourts in proximity to our dealerships to promote our Fiat range. We opted to promote this exclusively on the Amscreen network. Consequently, we saw an increase in potential customers coming through the door as a result of our ads which has clearly proved this is an accountable medium and is good value for money. We plan to continue to use Amscreen in the future as a core platform to reach this motoring audience."
Simon Sugar, CEO, Amscreen “In the past twelve months, we’ve seen an increase in the number of motoring-focused businesses discovering the benefits of our network. It is the combination of ability to effectively reach the motoring audience plus the simplicity, flexibility and cost effectiveness of our platforms that keeps motoring manufactures and dealerships coming back to work with us.”
Amscreen is a worldwide digital outdoor screen network reaching 50 million adults each week via 6000+ screens - it’s also the UK’s largest single portfolio of digital screen media. Amscreen focusses on reaching audiences in high dwell, close proximity environments helping to deliver millions of viewers every day across the UK, Europe and beyond. These estates helping deliver this audience include forecourts (e.g. BP, Esso, Shell), national convenience stores (e.g. Londis, Spar) as well as WHSmith and GP surgeries throughout the UK.
Measurability and flexibility are at the heart of the Amscreen business helping to deliver an ad solution that now more closely reflects a convergence of ‘Outdoor/Online’. This array of audience measurements and insights are obtained from EPOS, location, demographic and footfall data by the hour and by individual sites. These insights are then leveraged to deliver an array of creative solutions through Amscreen unique content delivery systems allowing day-part targeting, site specific (GEO), audience specific, live feeds, reactive advertising as well as automated localised content and much more.