Product Launch Platform, Daily Grommet Introduces GoldieBlox, Girls Engineering Toy and Book Series

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Stanford engineer strives to inspire and educate girls about engineering through early childhood play.

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We are interested in supporting products with a purpose made by creators who have stories to tell. GoldieBlox is an important product whose mission is to inspire social change around the education of girls.

Daily Grommet, product launch platform and online discovery site for innovative and undiscovered products, is partnering with a Stanford engineer to launch ambitious, new to market toy product, GoldieBlox. Goldie Blox is a construction toy and book series aimed at nurturing interest and knowledge of engineering in young girls. News publications such as Forbes, TIME, The Atlantic and WIRED are touting Goldie as the the perfect toy to inspire future, female engineers.

Debbie Sterling, creator of GoldieBlox is an engineer herself and was bothered by how few female engineers there were. She felt the profession needed a stronger female perspective so this led her to create a girls toy with a role model named Goldie. She hopes that when young girls play with Goldie Blox, they’ll increase their confidence, problem solving ability and nurture a love for engineering. “The support we’ve received from the press has been thrilling, but nothing compares to the feedback we’ve received from the parents of kids that love playing with GoldieBlox. We have a wall in the office covered with pictures that they’ve sent us; these girls are the reason we’re here” says Sterling.

Over a million people watched their Kickstarter video and the response by children who’ve played with the toy has been strong, providing enthusiastic testimonials for the game.

A large part of Daily Grommet’s mission is to discover important, early stage companies and tell the story of their products and product creators. “We are interested in supporting products with a purpose made by creators who have stories to tell. GoldieBlox is an important product whose mission is to inspire social change around the education of girls”, says Joanne Domeniconi, Chief Discovery Officer and Co-Founder at Daily Grommet.

About Daily Grommet
Daily Grommet is a highly curated online marketplace and launch platform for products of great utility, style or invention that haven’t hit the big-time yet. Daily Grommet seeks out these unique products, carefully tests them, and produces a video review of each one telling the story behind its creation. Daily Grommet is rooted in the philosophy of Citizen Commerce whereby regular people form the commerce experience by suggesting products that reflect their values and interests. Citizen Commerce turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumer’s need to know the stories behind and origins of favorite products. The company was also just named one of the hottest sites of 2013 by Internet Retailer. For more information, visit http://www.DailyGrommet.com.

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Amy Bernstein
Daily Grommet
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