Orem, UT (PRWEB) April 16, 2013
NorthStar Alarm goes one day without shoes for the second time to raise awareness for the millions of children that go without shoes daily. The campaign "One Day Without Shoes" is an annual event sponsored by TOMS Shoes. TOMS' asks people to go without shoes for one day to experience what children all over the world experience every day.
This year the campaign is focused on education. Rally signs can be found posted all over, with sayings like, "when children are provided school uniforms and shoes, attendance can increase up to 62%." Also, "children affected with hookworm earn up to 40% less in adulthood."
TOMS' business model is to give one pair of shoes to an impoverished child, for each pair of TOMS' shoes that is purchased. Thus the phrase "One for One" is well known. They have given shoes to children in more than 40 countries. Since 2011, TOMS' also saves some of that profit to help save or restore eyesight to people in those countries.
NorthStar Alarm wanted to support the cause for a second time. They participated last year, 2012, in the event as well. Employees were encouraged to go without wearing shoes for the entire day of April 16. NorthStar customers were also encouraged to go without their shoes, and both employees and customers were given the chance to win a TOMS gift card by posting a photo of their bare feet on NorthStar's Facebook page.
“We are excited to be participating in the One Day Without Shoes project," Director of Sales for NorthStar, Adam Bailey, said. "One of our core values at NorthStar is service, and it is something we take seriously. We pride ourselves on service to customers, to fellow employees, and also to those who stand in need. Our employees have diverse experience with humanitarian work across the world, and we all recognize the importance of giving back and raising awareness with initiatives like this one.”
About NorthStar Alarm
NorthStar Alarm Services, LLC, an authorized dealer of Honeywell Security Products, provides elite home security systems that are the most advanced and user-friendly on the market. Having the equipment, relationships, and reputation that families have been able to count on since NorthStar was founded in 2000, NorthStar continues to grow and protect residents in more than 20 states across the U.S. With a 24-7 support staff, rapid response monitoring, well-trained technicians, and professional consultants, NorthStar Alarm exists to provide security and peace of mind through quality products and superior service.
About TOMS' Shoes
In 2006 TOMS' was founded by Blake Mycoskie. TOMS' business model is to give one pair of shoes to a needy child for every pair of shoes that is sold. In 2011, TOMS' introduced TOMS' Eyewear. For each pair of sunglasses that is sold, some of that profit is put into a reserve to help restore and aid the eyesight of people in developing countries. While Mycoskie was in Argentina, he saw thousands of children running around without shoes. He learned about the lack of shoes for those children and soon discovered that it was an issue in other developing countries as well. The impact of being barefoot for those children was larger than Mycoskie expected, ranging from not being able to attend school to diseases. He returned home to the United States and began working on his idea to create a company that would help children in need.