Causata to Host 1:1 Marketing Made Easy Webinar featuring Independent Research Firm

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Marketers and their digital agencies will learn best practices for using multiple sources of customer data to optimize real-time cross-channel offers and digital ad targeting

"This Causata webinar...will give marketers a competitive edge."

Today, Causata announced that it will host a free webinar for marketers and their digital agencies on May 14, 2013 featuring Forrester Research, Inc. Senior Analyst Rob Brosnan. The live one-hour webinar entitled 1:1 Marketing Made Easy with Big Data will outline best practices for leveraging customer data from multiple marketing channels to optimize real-time marketing decisions and campaigns. Causata is also a sponsor at Forrester’s Forum for Marketing Leaders 2013 currently underway in Los Angeles.

Sign-up for free at the Causata webinar registration page: http://causata.com/content/1-1-marketing-made-easy-big-data.

Customer interaction expert and Forrester Research Senior Analyst Rob Brosnan and technology veteran and Causata VP Marketing Brian Stone will present and demonstrate solutions for marketers to create micro-segments to personalize their offers, content and ads across digital and traditional channels.

“Brand marketers are overwhelmed by the daily avalanche of customer data streams from multiple marketing silos. This customer data is meaningless without a way to stitch together customer identities and predict accurate content and offers in order to best connect with your customers,” said Brian Stone. “This Causata webinar with well-respected Forrester senior analyst Rob Brosnan will give marketers a competitive edge by showing them how to deliver more personalized and relevant experiences to their customers.”

Webinar participants will learn:

∗ A common framework for moving beyond traditional advertising and direct marketing campaigns to optimize interactions with customers across email, web and digital ads

∗ Case studies for how real-world marketers at leading brands are creating meaningful customer experiences through data without requiring a team of data scientists

∗ A software demo of Causata’s Enterprise-class 1st-party Data Management Platform, which brings together customer data across multiple online and offline sources to create customer identities and personalized offers, ads and content in ‘web-time’

For more information on the Causata webinar featuring Forrester Research, please visit http://causata.com/content/1-1-marketing-made-easy-big-data.

For a complete listing of all Causata applications and capabilities, please contact @causata or visit http://www.causata.com/content or http://www.linkedin.com/company/causata to learn more.

About Causata
Causata, Inc. is a leading provider of Customer Experience Management (CXM) software. Built on an HBase big data architecture, our predictive analytics and real-time omni-channel offer management applications enable B2C companies to create meaningful customer experiences through data. Our industry-specific applications help companies increase cross-selling and customer acquisition while reducing churn. Founded in 2009 and funded by Accel Partners, Causata’s headquarters are in San Mateo, California with a development office in London, England.

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Michael Azzano
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