Is The West Coast Really the Best Coast?

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The NPD Group, Inc., a global information company, has released its Retail Tracking Service Store Level Data to report on the top U.S. fashion footwear markets. While the total U.S. market saw no sales growth, the New York market grew in sales two percent year ending January 2013 vs. the prior year; total sales were down in Los Angeles three percent during the same time period.

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The NPD Group, Inc., a global information company, has released its Retail Tracking Service Store Level Data to report on the top U.S. fashion footwear markets. New York and Los Angeles are ranked as the top two markets. While the total U.S. market saw no sales growth, the New York market grew in sales two percent year ending January 2013 vs. the prior year; total sales were down in Los Angeles three percent during the same time period.

The total women’s fashion footwear market was flat during the year ending January 2013 vs. the prior year. Sales of the women’s segment grew slightly in New York, but were soft in Los Angeles.

The strength in the New York women’s market was due to top sellers – pumps, ballerina/skimmers, and slip-on/loafers, which more than offset the decline in sneakers. Very weak sales of sneakers drove the Los Angeles women’s market down, and while ballerinas/skimmers posted double-digit growth, it was not enough to push Los Angeles into positive territory.

Total men’s fashion footwear dollar sales were stronger than women’s, up three percent during the year ending January 2013 vs. the prior year, with New York helping to drive the business. In Los Angeles although men’s fashion footwear out-performed women’s, the market still ended up in negative territory.

In Los Angeles, four out of the top five men’s styles drove dollar sales declines – while core styles in New York for men – oxfords and slip-ons/loafers – contributed to the increase dollar sales.

“The data shows just how critical it is to understand the differences of regions and how demographics influence fashion footwear choices,” said Marshal Cohen, chief industry analyst, The NPD Group, Inc. “When footwear trends get dressier certain cities will lag in growth and vice versa. It is very important for retailers to understand these cycles and the results, as not all cities are created equal when doing some serious sole searching.”

About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information, visit http://www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.

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Erin Cohen
The NPD Group
516-625-2203
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