Rehabilitation Through Photography Changes Name to Josephine Herrick Project to Honor Founder

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Rehabilitation Through Photography (RTP) announces a strategic initiative to rebrand the organization the Josephine Herrick Project in honor of the professional photographer who founded the organization 72 years ago to help returning veterans from World War Two.

"Josephine Herrick was a unique individual and a woman who was way ahead of her time," said Matt Sweetwood.

RTP is excited to announce the rebranding initiative of the organization as Josephine Herrick Foundation, to honor role model and founder, Josephine Herrick.

Rehabilitation Through Photography (RTP) announces a strategic initiative to rebrand the organization the Josephine Herrick Project in honor of the professional photographer who founded the organization 72 years ago to help returning veterans from World War Two. Josephine Herrick was a pioneer.

The new Josephine Herrick Project’s strategic plan is to continue with their 72 year plan of improving lives through the power of photography with the specific goal of increasing the number of populations they serve, increasing the number of organizations we partner with, increasing the number of volunteer photographers, increasing the number of volunteer social media and marketing volunteers, expanding the photographic industry involvement, increasing advisory board participation, and making the Josephine Herrick Project a powerful advocate for the underserved populations in a myriad of categories.

Matt Sweetwood, Director, "Josephine Herrick was a unique individual and a woman who was way ahead of her time. After analyzing our rich and storied history, it became clear to me, that naming the organization after our founder and such a strong and visionary woman was the best choice. We are simply carrying out the mission that Josephine started in 1941 and have continued to this day. This renaming allows us to effectively communicate our unique story of helping those in need through the power of photography for over 70 years."

Maureen McNeil, Executive Director of Josephine Herrick Foundation stated, “Josephine Herrick is a great role model for young people today. By combining her interests in photography and social justice, she has helped over 100,000 Americans gain self-expression on connect with the world since 1941. Today we continue in her footsteps to reach underserved populations with free photography programs, with the goal of providing an opportunity for everyone to participate in society.”

In conjunction with the announcement of the name change, they are delighted to announce the launch of their new website, Josephine Herrick Project, http://www.jhproject.org , new Facebook page http://www.facebook.com/JosephineHerrickProject , and new Twitter https://twitter.com/JHP1941 page. In addition, they will host their first event this week as the Josephine Herrick Project, Portraits of Courage featuring work from a nine-week program for veterans at the Brooklyn V.A. http://jhproject.org/events/portraits-of-courage. Another exciting component is the April 2013 Sony Nex 7 Giveaway On Facebook which is designed to increase awareness of JHP, generate Facebook “likes” and ultimately bring new volunteers and donations to the organization. Sony is a longtime supporter of JHP generously donated the prize for this contest

Josephine Herrick Foundation puts cameras in the hands of veterans, the physically and emotionally challenged, the elderly, at-risk youth, the economically disadvantaged, formerly homeless and the visually impaired. Through free photography programs, professional instruction, exhibitions, and publications, RTP students, ages 8 – 80, develop a talent for visual self-expression and connect to their communities.

Today, the Josephine Herrick Project, Enhancing Lives through Photography, continues to partner with Veteran Administrations as well as schools, social service agencies and like-minded nonprofits. Following her model, volunteer photographers educate underserved populations throughout the New York City area. Thanks to the support of the photography industry and corporate and foundation grants, JHP continues Herrick’s mission with free programs, exhibitions and publications that inspire children, teens, adults and seniors with the visual language of photography, enabling them to transform communities through their artistic vision. Some of the current partners include: Birch Susser School for Exceptional Children, the Block Institute, Cartwheel Initiative, Creedmoor Psychiatric Center, Fresh Art, IUDU School for Students with Special Needs, Jewish Union Foundation, University Settlement House, Millennium High School, International High School, Warrior StillShots, and U.S. veterans in Queens, Brooklyn and the Bronx.

Josephine Herrick Foundation is entirely supported by tax-deductible donations from individuals, corporations and foundations and is a registered 5013C charitable organization.

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For More Information Contact:

Josephine Herrick Foundation                
64 Fulton Street                    
Suite 905                        
New York, NY 10038                    
212-213-4946                        
maureenmcneil(at)jhproject(dot)org                 
Maureen McNeil, Executive Director                        
http://www.jhproject.org/

Press Release Contact:    
Jackie Augustine Consulting
14 Lincoln Avenue
Wood-Ridge, NJ 07075
201-314-1228
JackieAugustine(at)gmail(dot)com
Jackie Augustine, President
http://www.linkedin.com/in/jackieaugustine

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