K’NEX® BRANDS Opens UK Office; Celebrates 20th Anniversary in the UK

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United Kingdom Subsidiary Aims To Strengthen K’NEX Presence in the Market

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"We are excited to open our doors, work hand-in-hand with consumers and retailers in the UK and continue the growth of K'NEX Brands," said Michael Araten, President & CEO of K'NEX Brands.

K’NEX Brands, the only US construction toy company focused on Building Worlds Kids Love ®, is pleased to announce the grand opening of its new subsidiary. Located in London, England, K’NEX UK will open its doors January 1, 2014.

The UK expansion is a natural step for K’NEX as brand awareness of the popular construction toy continues to grow in the region. Opening K’NEX UK emphasizes the company’s long-term commitment to its existing and new customers. TOMY Europe, the current distributor of K’NEX in the UK, will continue to offer excellent service through the end of 2013.

“Over the past several years K’NEX has grown by leaps and bounds in the United States,” said Michael Araten, President & CEO of K’NEX Brands. “In addition to popular core K’NEX product, we have introduced many successful licenses that are popular world-wide. As we monitored activity in our international markets, I became increasingly confident that the success measures instituted by our outstanding U.S. sales & marketing team could encourage growth in other countries, too. We are excited to open our doors, work hand-in-hand with consumers and retailers in the UK and continue the growth of K’NEX Brands.”

Founded in Hatfield, PA in 1992, K’NEX began shipping product to UK retailers in 1994. 2014 will mark the 20th anniversary of K’NEX in the region and fans will be pleased to know that it will be celebrated with various contests and promotions that will be officially announced at London Toy Fair in January of 2014.

For more information or to schedule an interview with K’NEX President & CEO, Michael Araten, please contact Kate Loffio at 215-996-4209 or kloffio(at)knex(dot)com.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children and is America’s STEM building solution. Winner of over 250 international awards and recognitions, K’NEX, America’s building toy company, is focused on Building Worlds Kids Love and encourages youngsters to “imagine, build and play.” From the living room to the classroom, K’NEX has building toys specially designed for every age group and skill level. The K’NEX family of brands includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds™, Mario Kart Wii™, Mario Kart 7™, Super Mario™, PacMan™ and more. Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 31 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

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Kate Loffio
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