NobleWorks Inks Deal for UrbanDictionary.com Cards

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NobleWorks' initial offering to include 40+everyday and fall holiday cards.

NobleWorks Inc. has signed a deal to create a new line of everyday and seasonal cards featuring the user-generated, street-slang definitions from the wildly popular website http://www.urbandictionary.com. The deal was negotiated by Dimensional Branding Group (“DBG”) on behalf of Urban Dictionary.

NobleWorks Cards will launch its new Urban Dictionary line with 16 humorous cards for everyday occasions including birthday, anniversary, congratulations, get well and thank you; plus more than 2 dozen funny seasonal cards for Halloween, Thanksgiving, Hanukkah, Christmas and New Year's. The cards will feature words and definitions taken from Urban Dictionary, and enhanced with laugh-out-loud sentiments.

"NobleWorks and Urban Dictionary share much more than just humor currency, they also both orbit around the edges of the acceptable and safe," says Ron Kanfi, president of NobleWorks. "We're thrilled to partner with Urban Dictionary to create a line of greeting cards that speaks to a new generation of customers using their language. These cards offer a whole new vocabulary to send the perfect, hilarious message."

“We are excited to be working with NobleWorks to extend Urban Dictionary’s reach into popular culture. It’s an opportunity to re-define the concept of greeting cards,” says Aaron Peckham, founder of Urban Dictionary.

NobleWorks plans to roll out its Urban Dictionary greeting card line later this month. All cards will be printed on demand using recycled paper and will retail for $2.95.

About Urban Dictionary
UrbanDictionary.com – defining slang, pop culture and everyday urban life – draws more than 37 million visitors each month and has posted more than 7 million definitions since its launch in 1999. It features user-generated content that offers a from-the-streets explanation of contemporary culture and language.

About Dimensional Branding Group, LLC:
DBG is a San Francisco Bay Area based brand extension agency with expertise in brand licensing, business development and promotion services for famous brands. http://www.dimensionalbranding.com

About NobleWorks Inc.
Known as "The Humor Company," NobleWorks' card line includes more than 2,900 everyday and seasonal designs ranging from slightly silly to somewhat risqué. To view the complete product line, visit http://www.NobleWorksCards.com or its wholesale-only website at http://www.NobleWorksINC.com. The company can also be reached at 800-346-6253; or at P.O. Box 1275, Hoboken, NJ 07030. NobleWorks is a proud member of the Greeting Card Association.

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