New York, NY (PRWEB) April 18, 2013
Global publisher Incisive Media and its ClickZ brand announced the publication of a new book from leading digital marketing expert, Simms Jenkins. “The New Inbox: Why Email Marketing is the Digital Marketing Hub in a Social & Mobile World” is the second book from the author of the well regarded and definitive book on the subject “The Truth About Email Marketing.”
Email marketing remains the glue of any marketing department yet the rules are changing. Simms Jenkins, Founder and CEO of BrightWave Marketing, North America’s leading email marketing focused digital agency, provides the keys to elevating your email program in a dynamic new digital world. The leading industry expert, agency CEO, speaker and author of “The Truth About Email Marketing” addresses:
- How email marketing fits in a social networking crazed world.
- Why mobile is the biggest game changer to hit email marketing. Ever!
- Real Examples and advice on how to grow your list, create better emails, what to test and how to drive more sales, acquire more customers and save your company money.
Leading marketers, top brand executives and industry thought leaders agree: The New Inbox delivers. This is the book to read and ensure your email marketing program is ready for the challenges and opportunities that mobile, social and other new digital media present. The book includes forewords by industry legends Stan Rapp and Jay Baer. Early praise for the book can be found here: http://bit.ly/NewInboxPraise
“Simms Jenkins has been a leading email marketing expert contributor to ClickZ.com since February of 2009. In that time he has contributed numerous ‘how to’s’, insights, tactics, and strategies that have helped our readers and community do their jobs better. “The New Inbox” is a much deeper dive and is a must read for those looking to excel in the marketing industry, whether they are responsible for email or not,” said Matt McGowan, Managing Director, Incisive Media.
“I am very excited about this new book and I think it comes at a crucial time for digital marketers,” commented author Simms Jenkins. He added “This book should assist marketers in how and why their email marketing programs need to evolve and leverage powerful complimentary channels like social media and email.”
More information on the book including purchase information can be found here: http://bit.ly/NewInboxBook
About BrightWave Marketing
BrightWave Marketing is North America’s leading email marketing focused digital agency. The award-winning firm specializes in elevating email marketing and digital messaging programs that drive revenue, cut costs and build relationships.
Headquartered in Atlanta, GA, BrightWave Marketing works with a blue chip client roster, including Affiliated Computer Service (A Xerox Company), Aflac, Chick-fil-A, Cox Business, Phillips 66 and Weather.com. For more information, please visit http://www.BrightWaveMarketing.com.
About ClickZ and Incisive Media
Incisive Media is one of the world's leading business-to-business (B2B) information providers, serving a wide range of financial, business technology and professional services markets globally. ClickZ and ClickZ.asia are the largest resources of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off.