New Scrapbook Tool, SliderWriter, Offered at Discount Pricing for Mother’s Day Gift Giving

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Clever Endeavors cool tool for scrapbooking, stamping and card making appeals to both men and women.

Mother’s Day is a perfect occasion to offer discount pricing to benefit our largely female audience.

Clever Endeavors, an Indianapolis-based company, is offering special discounted pricing on its laser alignment tool, SliderWriter, just in time for Mother’s Day. According to the Attitude and Usage Study of 2011 published by the Craft and Hobby Association, 83% of scrapbooking, 78% of rubber stamping and 73% of card making is done by women. “These crafts are enjoyed primarily by women and happen to be ideal uses for our product. Mother’s Day is a perfect occasion to offer discount pricing to benefit our largely female audience,” says Tracy Dallman, owner.

SliderWriter is a patented laser alignment tool that aids crafters in aligning their photos, stamps, lettering, design features and handwritten notations. Using the built-in work surface, crafters can do all of their design work with the assistance of a laser -- improving their accuracy, saving time and reducing wasted supplies from revisions. Dallman has been surprised at all of the positive feedback she has received from men who have seen her product. “I suspect men have watched the women in their lives work so diligently on their craft projects and have also watched them make frustrating errors. The men I have met at craft shows have been so enthusiastic about the product. I think they are happy for their wives that there is now a ‘serious tool’ for crafters much like they might use.”

The unit features ( a work surface specifically designed to accept up to a 12” x 12” scrapbook page and comes with two built in ruled edges to help guide layouts. It can be quickly reconfigured for left handed users and is powered by two AAA batteries. At 2 pounds, it can be easily transported to crafting functions.

Gift givers can visit to view a product demonstration or to purchase a unit using secure Amazon checkout. Although normally priced at $69.99, through Mother’s Day a $10 discount can be obtained by using promo code COOLTOOL.

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