Definitely diversification of your traffic channels. You always want to make sure you’re testing out new traffic while simultaneously optimizing proven converting traffic. Once you have this down, scaling your sales become a sure thing
Los Angeles, CA (PRWEB) April 18, 2013
Advertise Purple, LA’s #1 Online Marketing Agency, recently met with Los Angeles Press subsidiaries to discuss their recent invite only 2013 Affiliate Acquisition Q&A for leading online retailers. Advertise Purple is a boutique online marketing and advertising agency that helps e-commerce companies and Internet retailers increase sales online. According to Kim Choe, their PR contact, “We have been planning this event for sometime now, and it went better than we could have hoped. The intention was simple; throw our annual invite only Q&A on affiliate marketing for select clients and invitees. Since affiliate based customer acquisition is becoming the most efficient way to scale online, it was appropriate to share some of our proven methods and client anecdotes with leading Internet retailers who are new(er) to it.” She went on to mention “...the turnout was great. We had numerous higher-ups from companies listed in last years Internet Retailer 500 show their faces. It’s good to see everyone again, and the information proved to be invaluable for all parties”
When asked what tips were best to help retailers increase affiliate sales, Choe notes “Definitely diversification of your traffic channels. You always want to make sure you’re testing out new traffic while simultaneously optimizing proven converting traffic. Once you have this down, scaling your sales become a sure thing. And let’s face it, that’s what all Internet retailers want.”
We love that it sounds simple, however I asked Kim how exactly you test these new traffic sources. “At Advertise Purple, we work very closely with a pool of about 10,000 affiliates. We focus on working with clients who have products and services we know will be a hit on the web’s premier shopping sites. The most critical component to success in affiliate management is the advertiser’s product line. If it’s innovative while still proven, affiliates will take interest. And when you have a track record of working with winning advertisers, those affiliates will continue to increase traffic to all the offers you bring on board.” Kim clarified “We typically work with retailers that currently do $1MM to $10MM/year in online sales. We noticed they see they most dramatic increase.”
For those who are interested in affiliate management with Advertise Purple, you can visit their site at http://www.AdvertisePurple.com
About Advertise Purple
Advertise Purple is a premier, boutique online marketing and advertising agency based out of Los Angeles, CA. Since 2009, Advertise Purple has offered a full suite of innovative and proven online marketing services, including affiliate management, search engine marketing, pay per click marketing (PPC), search engine optimization (SEO), email marketing, conversion rate optimization (CRO), landing page optimization (LPO), and analytics mining. Our in-house staff works directly with leading internet retailers and e-commerce sites, ensuring positive growth and return on invested marketing capital.