SEO Positive Responds to Figure Showing that Consumers Find Mobile Sites Difficult to Navigate

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A new report found that some consumers think mobile sites are difficult to navigate on mobile.

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The main things we can learn from this is that apps should be simple and uncomplicated and not take too long to load

According to Econsultancy, 37 percent of consumers think that most mobile sites are difficult to navigate. A new report into the opinions of consumers who regularly use mobile web has found that some find it difficult to use. More than one third admitted that sites were confusing, an increase from 32 percent in 2011. Furthermore research found that nearly half, 47 percent of respondents, said that they would stop using or delete an app if it was hard to use and 38 percent would leave mobile sites altogether if they were difficult and complicated.

The research provides some interesting figures for SEO Positive, the online promotion company. The company understands the importance of app development and maintaining customers on websites and apps as long as possible with the aim of converting them into sales.

Ben Austin, Managing Director of SEO Positive explained the importance of this, ‘Online promotion can often be ruled by search engine optimisation and pay per click management, yet sometimes app development and mobile sites demonstrate just how important it is to keep customers happy and convert them into sales. The main things we can learn from this is that apps should be simple and uncomplicated and not take too long to load.’

In light of this, SEO Positive will be ensuring that there app development remains stylish, simple and effective.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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