Starting Point Behavioral Healthcare Introduced in Nassau County, FL

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Formerly Sutton Place Behavioral Health, Starting Point introduced its new name, logo and branding to better reflect the array of mental health and substance abuse treatment services it offers in Nassau County, FL.

Starting Point logo

Starting Point Behavioral Healthcare's new logo

"We felt there were many people in our community who did not really know what we do, so it was important for us to be more active in telling the community about our services," said CEO Laureen Pagel, PhD.

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Starting Point Behavioral Healthcare was introduced to Nassau County at a press conference held April 19 on its Yulee campus. The non-profit behavioral health and substance abuse treatment agency, formerly known as Sutton Place, is the largest human services agency in Nassau County.

Flanked by elected officials, employees, healthcare providers and dignitaries in the community, CEO Laureen Pagel, PhD introduced the new name and green diamond-shaped logo.

“We chose the name Starting Point to reflect the new path and fresh start that we represent to our clients. As a behavioral health provider, we play an important role in the overall healthcare system. Our services help people make significant changes to improve their mental and physical health. Our tagline, Healing Begins Here, sums up the approach we take in helping others,” Dr. Pagel said.

“Starting Point is a place of healing where individuals can begin a new chapter in their lives,” said Board Chair Cherie Billings. “We felt it was important that our name more closely reflect the services we provide. We are immensely proud of the work done here by the professionals at Starting Point, and we want to be sure our entire community knows about the services here.”

The new logo for Starting Point is green and gray and includes a diamond shape with a path inside. The diamond shape represents the vlaue of each individual and also represents a decision point. The path begins wider, then narrows into the distance, suggesting the continuation of the journey beyond the boundaries of today and into a new future. The colors represent the green of spring and a fresh start and the gray reflects the steel-like inner strength developed during the journey to healing.

The re-branding of the agency was part of a year-long strategic plan to enhance the image and expand services to the community. “We felt that there were many people in our community who did not really know what we do,” Dr. Pagel said, “so it was important for us to be more active in telling the community about our services. We believe we can reach more people who can benefit from our services, but did now know we were here.”

Along with the new name and logo, Starting Point has launched a new, expanded website at along with a new Facebook page.

Starting Point Behavioral Health provides mental health and substance abuse treatment services to children, teens and adults in the Fernandina Beach, Yulee, Amelia Island and Nassau County, FL region. Serving more than 3,700 individuals each year, Starting Point is a non-profit agency.

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Kimberly Deppe
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