Freightopolis Launches Spoof Ad Campaign

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Freightopolis releases the “The Case of the Missing RED Boxes” video, first of the “EVERY DAY” series

Freightopolis is the tool you would have invented if you had the time.

Freightopolis has just released the first video in the series entitled “EVERY DAY” on YouTube. The videos depict fictitious, yet typical examples of freight shipping complications. The video campaign is expected to raise awareness of the difficulties during the work day of businesses dealing with transport related issues.

Freightopolis has purposefully kept the tone light and humorous in order to better emphasize the need for a solution to the traditional way of freight management. The existing system is burdened with inefficiencies, for instance cargo loss, miscommunication between parties, or the inability to track a shipment. These are the central themes of the “EVERY DAY” video series, because the issues are so widespread in the transportation industry. The videos are aimed to evoke feelings of déjà vu by reminding the viewer of similar situations they might have had to deal with in the past.

The questions addressed in the commercials are central to the Freightopolis system; for instance assigning a tracking number for each booked shipment, proactive status alerts, and streamlined communication between customers and carriers.

Furthermore, most of the actors are employees of the company actively wishing to partake in the project; thus the values represented in the videos express the dedication and confidence of each person working at Freightopolis.

About Freightopolis

Freightopolis is a Montreal based freight management software provider that aims to bridge the communication gap between customers and carriers via a real-time online platform. The cloud based system is aimed at customers and road based carriers who ship within, and to and from Canada. Freightopolis is a free online tool that gives a tracking number for every shipment, and automatically generates bills of lading, proofs of delivery, and invoices. It also allows for uploading customs documentation. Meanwhile key people within the organization can access the entire shipping history on the Freightopolis secure database. The owner and creative genius behind the idea is Jack Pollak, who has relentlessly worked to improve the Freightopolis system since 2010, and launched the software in the first quarter of 2013.

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Silvia Campbell
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