Informz Earns Gold Star Integration

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Informz, a leading email marketing solution for the association and nonprofit markets, receives the Gold Star Integration designation from TMA Resources

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“This designation is a testament to our commitment to providing the best product and service possible to our clients,” said Joe Tyler, CEO of Informz.

Informz, Inc., a leading email service provider for the association industry, announced today that they have achieved Gold Star Integration status earlier this month after three years as an integrated partner with TMA Resources. Informz for Personify is an advanced email marketing platform that allows users to create personalized communications and automate many manual processes all from one integrated interface.

Informz earned Gold Star Integration designation after completing the following requirements:

  • A two-way, standard, out-of-the box integration with Personify;
  • Standard pricing and documentation;
  • A video of the integration;
  • At least three referenceable clients using the integration; and
  • A staff person who has attended Personify Technical Training.

“We are thrilled that Informz has achieved the Gold Star Integration designation,” said Rob Kaighn, Partnership Manager at TMA Resources. “This illustrates both their commitment to TMA Resources’ clients and their dedication to maintaining a seamless integration between Personify Association Management Software and the Informz Professional email marketing platform.”

The two-way integration between Informz and Personify creates an advanced relationship management solution, enabling users to:

  • Personalize email messages based on data and lists from Personify;
  • Trigger and automate messages that create targeted member conversions;
  • Allow members to manage their own email communication preferences;
  • Improve efficiency and data integrity by having only once source of data to manage; and
  • Complete the engagement profile to have a full picture of a members’ contact and activity history.

“This designation is a testament to our commitment to providing the best product and service possible to our clients,” said Joe Tyler, CEO of Informz. “Clients using Informz for Personify are equipped with a powerful marketing and communications tool to keep members informed and engaged. It is an honor to receive this designation.”

For more information about Informz for Personify, visit

About Informz:

Informz is an integrated email marketing service that enables highly personalized and targeted communication. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their customers and partners, and receive valuable feedback to refine future action. Advanced features in the Informz product include text messaging, online survey tools, online voting, and event registration.


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Lori Ely
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