While Google's infrastructure is currently only slated for two cities, as it grows usage habits will change. That affects every aspect of internet commerce, from apps to marketing.
Atlanta, Georgia (PRWEB) April 17, 2013
Google made headlines last week by unveiling their plan to bring Google Fiber, a one gigabit internet service, to Austin, Texas. But Jason Hennessey, co-founder of Atlanta SEO Company Everspark Interactive, says the news affects the internet industry nationwide – and the Atlanta tech scene is hitting the ground running.
If Google's plan pans out it will make Austin the second city in the nation to receive Fiber service, boasting speeds 100 times faster than the national average. Google is also using the new infrastructure to court customers of other sorts, promising a one-time hookup fee for households who want only the equivalent of current broadband speeds according to an article published in Time.
“The prospect of gigabit connection speeds completely changes what the internet can do,” Hennessey said. “This opens up the door to entirely new uses of digital technology that we're excited to explore.”
Hennessey is a founder of Everspark Interactive, a local internet juggernaut that focuses on online marketing and digital content creation. His company works closely with Google, acting as a partner to the invite-only Google Engage broadcast series and hosting networking events for the Atlanta tech industry.
“I don't think any serious internet professional can doubt how big of an opportunity this is, but the trick is to anticipate what will change,” Hennessey said. “While Google's infrastructure is currently only slated for two cities, as it grows usage habits will change. That affects every aspect of internet commerce, from apps to marketing.”
Google Fiber has already provoked a response from other connectivity providers, with AT&T saying it also plans to offer gigabit service in Austin.
“It's an exciting time,” Hennessey said. “We are ready for the challenge.”
Everspark Interactive is an interactive marketing company specializing in gripping, optimized content that attracts both search engines and live customers. They can be reached at (770) 481-1766.