InfluenceHR: The Starr Conspiracy Changes the Destiny of B2B Marketing

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Underwriter Unveils Marketing Secrets at InfluenceHR


The Starr Conspiracy knows how to make B2B Marketing innovative and fresh (and a little sexy), while still getting real business results.

LAROCQUE’s inaugural HCM marketing symposium, InfluenceHR, is bringing the best secret keepers to the table. The Starr Conspiracy, a strategic marketing and advertising agency for enterprise software and services companies known for its hush-hush approach, is throwing out the traditional conference norms as the underwriter of the May 13 event.

“As the leading marketing agency in the HCM space, we are honored to serve as the underwriter for this event because we've been innovating marketing and advertising in this space for 10 years,” said Mark Mitchell, one of The Starr Conspiracy’s partners. “We understand the HCM buyer better than anyone due to not only our experience, but also because of all the primary research we conduct in this space.”

Marketers who attend InfluenceHR will see firsthand the kind of expertise that The Starr Conspiracy brings to the event. Founder, president, and partner Bret Starr will present the keynote session, “Inside the Honeycomb: An Expansive Model for B2B Marketing,” which will dive into what could be the perfect model for B2B marketing.

After more than a decade of research and field-testing, Starr is ready to publicly unveil the Honeycomb model. It's a new, expansive philosophy of marketing that eschews the obsolete dogmas of post-bubble B2B marketing strategies.

In his presentation, Starr will introduce the concept of "Drive" as the single unifying element of all business and marketing strategies. He will demonstrate how Drive must be the starting point for all message, brand, and promotion strategies. Finally, Starr will make the case that all prospect, customer, and employee communication initiatives draw their power from a company’s Drive.

The days of the monolithic brand strategy are over, as are the days of demand-generation-dominated promotion strategies.

“B2B marketing has always been given the short end of the stick,” said George LaRocque, president of LAROCQUE. “The Starr Conspiracy knows how to make it innovative and fresh (and a little sexy), while still getting real business results.”

The Starr Conspiracy took on the role of underwriter for InfluenceHR because the agency believes in what LaRocque is trying to accomplish. “An emphasis on marketing can mean the difference between failure or tripling your returns for companies in this space,” said Starr. “If we want to change the way people approach B2B marketing, we have to get on board. We’re excited to be part of LAROCQUE’s event to help make transformational marketing accessible to InfluenceHR attendees.”

Here’s what attendees need to know:
InfluenceHR Conference
May 13, 2013
San Francisco

Location and hotel:
San Francisco Financial District
750 Kearny St.
San Francisco, CA 94108

LAROCQUE is the leading strategy and go-to-market consulting firm for HR-related technology and the human capital management (HCM) marketplace. Services are offered in a unique Service-on-Demand approach, as well as by project or retainer. LAROCQUE publishes the #hrwins list of HR Companies To Watch annually, celebrating the innovation taking place in the HCM and HR tech markets by vendors of all sizes.

About The Starr Conspiracy
You shouldn’t have to pay an agency for the privilege of learning about your industry. The Starr Conspiracy already knows your market segment, who you are, and where you fit in. We are a strategic marketing and advertising agency devoted exclusively to enterprise software and services. When you partner with us, it’s to build market share, multiply brand awareness, and drive sales leads — not to bone up on the basics. We’ve been “out there” for more than a decade so that you can hit the ground running. Founded in 1999 and located in Fort Worth, The Starr Conspiracy has won eight best places to work awards, countless creative awards, and maintains a net promoter score of 90% (higher than Apple). On the web at


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