Clarus Marketing's New MagSwap Program Gives Magazine Subscribers Unprecedented Flexibility

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With MagSwap, magazine subscribers can select 3 subscriptions from over 80 popular magazines and change them as often as they want — at no additional cost.

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With MagSwap, readers can replace one, two, or all three of their magazine subscriptions with other titles whenever they desire — and without being charged cancellation or replacement fees.

Clarus Marketing Group announces the launch of MagSwap, a program that offers magazine readers an unprecedented flexibility to swap their subscription choices for any reason — and as often as they want — without paying a penalty for the privilege. Whether it’s meeting the varied needs of a single, avid reader or keeping up with the wide and changing interests of an entire family, MagSwap revolutionizes the magazine subscription model by turning it into an easily customized menu of choices.

Upon joining MagSwap, members choose three print subscriptions from a list of over 80 magazines, ranging from sports, business, news, and entertainment journals to fashion, health, lifestyle, and home publications and more. Popular titles include O, The Oprah Magazine; ESPN The Magazine; Rolling Stone; Elle; Men’s Health; Travel & Leisure; Motor Trend; Popular Science; Inc.; Redbook; Parenting; and dozens of others.

After an initial review period, MagSwap only costs members $9.97 a month, which covers all three subscriptions and offers savings of up to 45% off newsstand prices. With MagSwap, readers can replace one, two, or all three of their magazine subscriptions with other titles whenever they desire — and without being charged cancellation or replacement fees. Swapping subscriptions couldn’t be easier; members can do so via the MagSwap website or by calling MagSwap’s toll-free customer service line. MagSwap then updates their subscription information automatically with the individual publishers.

“MagSwap ushers in an entirely new era in magazine subscriptions,” says Tyler Haskins, Vice President of Marketing at Clarus. “Millions of people look forward to getting their favorite reads in the mail on a regular basis. Now they’ll be able to sample different titles; switch to new magazines as their lives, their interests, the seasons, or even their whims change; or just keep getting the magazines they love — all for much less than they’d pay for three individual magazines at the newsstand.

“Better yet, the MagSwap website makes this incredibly easy to do,” Haskins says. “Members can access virtually anywhere, from an HD projector all the way down to a smartphone, and enjoy the same clean design, quick responsiveness, ease, and convenience that our customers have come to expect from us.”

MagSwap is being marketed directly to consumers, who can sign up for a free trial at, and will also be marketed through companies that want to attract and engage a wide range of informed customers.

“The great thing about MagSwap is that it’s highly customizable. We can design a program and a marketing approach for our many client partners by matching our large list of magazine titles to the unique demographic profile of our clients,” says Haskins.

MagSwap is yet another addition to Clarus’s rapidly expanding range of products, which includes, and custom-designed subscription commerce programs available through Clarus Direct, Clarus Loyalty, and Clarus Shipping.

About Clarus Marketing Group
The mission of Clarus Marketing, LLC, is to create great products that strengthen our clients’ businesses, build brand loyalty, and foster long-term, profitable relationships by enhancing the lives of the people who use these products. Founded in 2001, Clarus has built a strong reputation as a leader in the subscription commerce industry through its flagship program,, and its innovative, easily customizable programs. Backed by Norwest Venture Partners (NVP), Clarus is well-positioned to continue to expand upon its success in the affinity marketing field.


For more information about this topic, please email Tyler Haskins at thaskins(at)clarusmarketing(dot)com.

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