Offerpop Reaffirms Commitment to Self-Service Social Marketing

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Offers Wildfire Users 20% Off for Self-Serve Promotions

Make no mistake about it: The future of social marketing is in self-service.

-Wendell Lansford, co-founder and CEO of Offerpop

Offerpop, the easiest-to-use social marketing platform, today reaffirmed their commitment to enabling marketers to build and launch successful social campaigns from a self-service platform. Responding to the decision by Wildfire, a subsidiary of Google, to discontinue its DIY promotions, Offerpop is providing a 20% discount on annual subscriptions to Wildfire users now in need of a self-service solution.

“While we’ve always respected Wildfire as a competitor, and wish them well in their new direction, we couldn’t disagree more with the strategy,” said Offerpop CEO and co-founder Wendell Lansford, in a post on the Offerpop blog. “Social campaigns bring the power of reach and word-of-mouth to all businesses, regardless of their size. Make no mistake about it: The future of social marketing is in self-service.”

Wildfire customers can redeem the discount by signing up for the platform at Offerpop.com and using the code UNWILD at purchase. The discount is good for new annual subscriptions and expires on May 31, 2013.

Powering more than 5,000 social marketing campaigns every week, Offerpop has customers in more than 100 countries – from “Mom & Pop” businesses to global brands such as Unilever and Viacom.

Marketers can sign up for a free 14-day campaign by visiting http://www.offerpop.com.

About Offerpop
Offerpop is a super easy-to-use social marketing platform for Facebook and Twitter. Marketers across the globe use Offerpop to build active fan bases, optimize their social content, and unlock rich, actionable data that converts fans into customers. From small businesses to top brands like Etsy, Pepsi, and MTV, companies use Offerpop to drive success across their key marketing channels – engaging and converting fans like never before. Offerpop is a Facebook® Preferred Marketing Developer, qualified by the PMD program in Apps.

For more information contact: Mairead Ridge, Mairead(at)offerpop(dot)com.

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